Bergstrom SEO Strategies
At Bergstrom, we realize that every client is unique. Depending on your business, your goals, and your website, we will develop an SEO strategy that is right for you. Below is a sample of Bergstrom clients, each in distinct markets with different goals. However, the one thing they have in common is that they all greatly benefitted from Bergstrom SEO.High volume,
low dollar website
Case Study: Kisscafe Media Inc.
Industry: Online Dating
URL: http://kisscafe.com/
Goal: Drive traffic to increase membership.
Kisscafe was a new online dating website in Canada trying to make a name in the competitive social networking world by offering free membership. They understood the power of SEO, and asked Bergstrom to
increase their traffic, which in turn would build their member base.
Key Strategy: Utilize Kisscafe member
blogs.
A core SEO strategy involves expanding the client's online "content" through creating web pages that can be linked to other websites. Kisscafe had a unique opportunity because their members wanted to communicate with each other. We realized that if we could persuade their members to write blogs, we could create a wealth of interesting information perfect for SEO. To get the ball rolling, we wrote our own Kisscafe blogs, and this enticed the actual members to do the same.
Within a few months, Kisscafe had hundreds of bloggers
and thousands of links.
Results: Within 10 months Kisscafe
reached #2 on Google.ca search results.
Low volume,
high dollar website
Case Study: ID Integration Inc.
Industry: Specialty Hardware
URL: http://www.id-integration.com/
Goal: Enable online marketing for a niche
business.
ID-Integration offers expensive, niche product to a
specialized market. Traditional advertising such as trade
shows and cold calling was expensive, so ID-Integration
turned to Bergstrom to provide a low cost marketing
strategy through SEO. Although their small market
meant low traffic potential, every sales lead could
provide thousands of dollars.
Key Strategy: Help Google understand the industry.
After analyzing ID-Integration's website, we saw strong
potential for high search result rankings. However, their
site was not performing well because search engines did not
understand what their website was about. Therefore,
Bergstrom stepped in to develop a campaign to help search engines understand ID-Integrations's specialized industry through the use of
anchor keywords, back links, and articles.
Results: Within six months revenue from the ID-Integration website tripled.
New Website
Case Study: Shuswap Villas Development
Industry: Real Estate
URL: http://shuswapvillas.com/
Goal: Provide low-cost marketing to enable competitive pricing.
Shuswap Villas is a luxury real estate development. They were seeking to avoid expensive real estate agent fees in order to provide more competitive pricing during the tough real estate climate. They asked Bergstrom to develop a new website and SEO strategy to promote and sell their developments online. This is the toughest of all SEO challenges because we were truly starting from scratch.
Key Strategy: Create a website that
supports SEO strategy.
Working closely with Shuswap Villas, we developed a
website that not only provided the design experience
they wanted but also supported a solid SEO strategy.
From the moment the Shuswap Villas website launched
in October 2008, they had all the components for a
winning SEO strategy. This included traffic-generating
keywords throughout their site, articles and blog entries
with SEO-friendly content, and tons of back links. We
also developed an efficient integrated article-generation
process that optimizes the website with relatively little
effort.
Results: Shuswap Villas is successfully selling real estate without an agent.
Although the Shuswap Villas website has only been online for one full month, they have already doubled their traffic goal and are currently selling well ahead of schedule. If they can sell all the units in the next three years, with SEO being their major marketing expense, Shuswap will pay 1/20th the price of using a real estate agent.