SEO News

This a webpage is designed for people to learn more about “Yahoo SEO”. The first part of the page is about SEO for people with Yahoo stores. If you are interested in “SEO for a Yahoo store”, keep reading. Click here, to go to the bottom of this page which talks about “Yahoo SEO” for a general website.

What are Yahoo Stores?

Yahoo! provides services such as Yahoo! Domains, Yahoo! Web Hosting, Yahoo! Merchant Solutions, Yahoo! Business Email, and Yahoo! Store to small business owners and professionals allowing them to build their own online stores using Yahoo!’s tools. Yahoo stores provide people with both an easy and low cost way to create an online presence for their business.

Our research is pointing to a 50% growth in the number and popularity of Yahoo stores since 2005. We’re finding that most Yahoo stores are relatively small (less then 5 employees). However, we are also finding that with an aggressive marketing plan, these same Yahoo stores are achieving very impressive growth rates. We are continually surprised and the number and quality of yahoo stores. We are finding that the single biggest determining factor in the success of an online business is the commitment to an online marketing plan. The quality of the SEO for your Yahoo store will have a significant on the success of your online business.

2. What makes some online stores successful?

In our experience, a successful online yahoo store needs several things
• Competitive price
• Relatively expensive products
• High conversion rates
• Good online visibility & marketing.

These all aren’t necessary for success. But, they’re all very important. In this article, we’re going to talk about the last three.

Relatively expensive products

We encourage our client to sell expensive items. This is because we have found only a weak correlation between the price of the product we’re promoting and the difficulty in promoting it. For example, let’s assume that we have Widget “A” and Widget “B”. Let’s assume that Widget “A” is $100 and Widget “B” is $10. In this case, it would be probably that if we spent 100 hrs promoting each product, that the traffic to Widget “A” would only be slightly less then the traffic to Widget “B”. If the conversion rates of people interested in both widgets are the same, then the vendor selling Widget “A” is going to make approximately 10 times as much money as Widget “B”. I’ve simplified things slightly, but the basic idea holds true. It’s hard to be successful if your products are under $50. It’s best if they’re over $200. High conversion Rates

I think that this if fairly self-explanatory. If 1000 people/month visit your website, and 10% of the visitors purchase the $200 product I talked about above, your website is going to do $20,000 in revenue/month. If your average order size if over $100, and your conversion rate is high, then you don’t need a large amount of traffic to be successful.
Good online visibility

The key to success of any Yahoo store is through excellent online visibility. You can achieve this visibility through paid advertising, legitimate back-links from other sources, Social media marketing, and SEO. We find that SEO for a Yahoo store is the most cost effective way to get online visibility.

Most businesses budget 20% of their total revenue for marketing. This means that if you’re a typical company that generates $1M in sales, then your marketing budget is going to be close to $200,000. For storefronts and retail spaces, most of the marketing goes towards paying rent in a prime location.

In the online world, a domain only costs $10/year. You don’t need to pay for a prime domain. You do however, still need to pay to get your domain into a prime location (in the Google and Yahoo search engine results pages). So, as with other more traditional businesses, you still need to invest in a prime location for your storefront. You just do it a different way.

How do you Market Yahoo stores?

Yahoo SEO is similar to Google SEO, but with one different. Google really cares about back-links. Yahoo is a little more concerned about what’s on your website. If you’re doing Yahoo SEO, you need to pay more attention to the content on your website.
Here are my top tips for Yahoo SEO

1) Figure out a way to add/ update content on your website on a regular basis. Yahoo likes fresh content. If you want to effectively do Yahoo SEO, you need to write fresh content and add it to you website as often as possible. We suggest changing or adding something to your website every day. The content on you main page should be changed at least on a weekly basis.

2) You need to register your domains for 2-5 years, not 1 year. This tells yahoo that you’re serious about your business and you plan to be around for more then one year.

3) Avoid buying domains with multiple dashes. If you think about it this-is-a-new-website-to-promote-a-fantastic-product-with-yahoo-seo.com looks spammy. We did some research and we an inverse relationship between the quality of a website and the length of it’s domain name. So, keep the domain short.

4) Write unique quality articles and submit them to article directories. This is just as important for Yahoo SEO as it is for Google SEO. If you’re doing SEO for Yahoo stores, you need to create quality backlinks. Bergstrom-seo.com uses article submission to create a new URL on a respectable domain in six minutes. This URL has multiple links to your wesbite and 300+ words of relevant content convincing Google/Yahoo that this URL that links to you is relevant to your business. Article posting remains a high quality way to get back-links. No Google or Yahoo SEO program should be without it.

5 ) Do use press releases and submit the to places free press release submission websites.
I hope this article answered the questions that you had about Yahoo SEO and “SEO for Yahoo stores”. If you’re like most people, you’ll have many new questions. If that’s true, give us a call our fill out our form, we’ve love to talk to you. Who knows, maybe we can help .

My feeling is that the most cost effective means of marketing a law firm is to get your website into the top 10 for Google. The processes of making your website number one in search engines is called “Search engine optimization” or SEO. Adwords gives you quick traffic, but SEO is much better over the long term. The only potential problem is that there can be a lag from 3-6 months from the start to the SEO to when you see significant results. This lag can present cash flow challenges.

My own research at http://www.bergstrom-seo.com indicates that you can expect 1.5% of the people that come to your law firms website via a relevant Google search will become clients. This might not seem too impressive, but remember that the average bill for a contested divorce is over $15,000. Thus, the average client that visits your website generates $15,000 x 1.5% = $225.

I always have to do the calculation a few times because it seems too unbelievable. Even if you want to have a ROI on your marketing investment of $10 in revenue for every dollar spent, you can still spend $22.50 on every visitor. So, let’s back up once more…. If you spent $2,250/month on Google SEO, then you only need to get 100/month to get an acceptable ROI on your investment. I generally find that clients who have a monthly SEO budget of 2,000 can expect to see an additional 2,000 visitors/month after about one year. This works out
to an additional (2000 x 1.5%) = 30 clients/month. It’s almost too good to be true.

If you’d looking for a good how-to document that describes almost everything you need to know, then check out this PDF.: http://www.bergstrom-seo.com/resources/google-search-engine-optimization-starter-guide.pdf. It’s a pretty long document (22 pages) but it tells you everything that you need to know about SEO. Good luck!

We think we’re #1, but we’ve only been doing SEO for our own website for a few months. Give us another month. We’ll be #1.We’ve shot up in the Google search engine results pages (SERPs) because of two things.Content is king. We created a, and started writing. Google loves websites with plenty of high quality, relevant content.

We give all our clients a skinned wordpress blog and help them upload it to their own website. Most SEO companies don’t do this because it’s quite hard. But, we’re not most SEO companies. We’re the best.

Backlinks help. Google looks at the number of other sites that link to you. If many other websites think you’re good enough to link to, then Google decides that you’re good enough to show up up in the top 10 for keywords related to your business.

On-page elements get you on the SERP pages. We worked on our page titles, meta description tags, and keyword densities. If you want to show up for “best SEO company”, you better use that phrase in the main page of your website. We did.

That’s just some of the things we did for our own site. Click here to learn more about what we do.

SEO Guide for Beginners

• A newbies Guide to Search engine optimization.

SEO Tips To Remember

• How to find Good Keywords for SEO

Tips for SEO Friendly Content

• Write better anchor text
• Page Titles and Meta-description pages
• How to write search engine optimization articles

Tips for Backlink Generation

• Why Is Article submission a Good Idea?
• How to use Press releases to get back-links

Miscellaneous SEO Tips

• Top 10 current black-hat SEO techniques
• A brief History of SEO
• Top 10 Factors Effecting your Ranking in Search Engines

Online Marketing Tips

• How to manage PPC marketing cmpaigns

Without search engine marketing and customization from a company like Bergstrom (located at www.bergstrom-seo.com), you are probably wasting time and money with your online presence. When you think about it, you are spending anywhere from $50 - $300 a year just to be online. If your website is an informational site for a charity, school or other organization then chances are, you will get natural traffic due to public interest and organizational membership following. But if you are trying to build a business online, and you don’t already have a customer base that is actively searching for your site or following your message, you’re going to need an effective search engine marketing plan to market your site.

If you’re one of those people that feels like you can manage your own search engine marketing campaign, you probably haven’t thought this particular plan through and you probably don’t realize that you aren’t ready to do such a thing. Many online resources will have you believe that you can successfully handle your own SEO campaign. What you are not told is that it will take more than 40 hours a week of manpower on your part, it will cost just as much as or more than the fees of a hired search engine marketing company over time and that you will wind up spending money on self-education, software purchasing etc.

You won’t be able to spend anytime focusing on your company goals because you will have to spend all of your time promoting your company. Another thing that you don’t realize is that professional SEO organizations like Bergstrom’s have tools and tricks that can get you to the top of the search engines much faster than you can with your own methods. You will never learn about these tricks because these are the tools that set companies like Bergstrom above the rest. These are tricks that can only be learned from extensive experience with search engine marketing. You will not develop these tricks in one year, nor will you develop tricks like this marketing one type of website.

You may be able to develop your own tips and tricks after many years of experience with SEO, but do you really have that kind of time? When you are managing your own SEO campaign effectively, you really must become an search engine marketing professional and not the retailer, blogger, designer, artist or a service person that you are.

Why not leave your SEO marketing to the pros. Leave it to people that know what they’re doing. Bergstrom will save you time and headaches. Bergstrom has been an experienced and trusted SEO marketing firm for many years. They can successfully carry your search engine marketing project from beginning to end. They use ethical optimization methods and provide prompt and courteous service to all customers. You will enjoy your experience with Bergstrom because you will be increasing your online profits and website traffic within a very short time.

When it comes time to maximize your company’s online presence and to attract website traffic from within your target niche, it is important that you find the best SEO company in the industry with which to team up. There are two key SEO strategies that can help your company soar to the top of search engine listings and gain a great online reputation amongst web browsers and fellow business owners alike.

Keywords

When major search engine web crawlers look through their massive indexes in order to match browsers with relevant websites, they are primarily looking to match the keywords that the browsers have entered into their query fields. Therefore, if you team up with the best SEO company in the industry, you can make an educated guess as to which keywords the browsers from within your niche are likely to enter into their search engine query fields. Once you have the appropriate keywords, you can incorporate them into your website content, thus signaling relevance to web crawlers and boosting your ranking in results listings.

Backlinks

The best SEO company will understand that another key way of boosting your search engine results ranking is to generate backlinks to your website. Back links let web crawlers know that your site is well connected in cyberspace. However, it is very important that you be teamed up with the best SEO company in the industry, so that you can get the right type of backlinks instead of the wrong type.

If you have backlinks coming in from SPAM sites or from other disreputable (or paid) websites, web crawlers are likely to associate your website with a “bad neighborhood” and may even blacklist you from search results altogether. The best SEO company knows the difference between bad links and valuable links. They can help you to get create backlinks from only the most respectable websites and directories, thereby boosting your results ranking.

Trust only the best SEO company in the industry with all of your SEO needs; you will be glad you did.

In our current economy, competition is intensifying in the consumer marketplace and small to mid-sized businesses are shifting their focus from traditional advertising to online campaigns. Top SEO companies have teamed up with these small to mid-sized businesses in order to increase their exposure, attract targeted traffic and to improve their overall online reputations amongst prospective clients and other business owners.

Search Engine Rankings

While ranking high in major search engine results is not the only aspect that top SEO companies concern themselves with, it is a very important facet of boosting a businesses online marketing campaign. A recent study performed by iProspect reveals that 90% of search engine users click on a result located in the first three pages of search results.

This overwhelming statistic proves that if you want to be noticed by web browsers in your target market, you are going to need to have top SEO companies work with you to optimize your website’s relevance level amongst search engines.

Organic vs. Paid Listings

There are two primary ways that top SEO companies get businesses listed in the first few pages of search engine results. Many top SEO companies take the shortcut to top search engine listings by paying search engines or affiliate companies in order to be listed along the top or the side of search engine results. While this can generate a lot of traffic for your website, people tend to resist clicking on paid advertisements.

Therefore, if you want to establish trust with web browsers and attract traffic to your company website that is from within your own niche, organic listings are the best way to get your site listed high in search engine results. Keyword rich text, quality links and great editorial content are three of the primary ways that top SEO companies will work with you to get the exposure and website traffic that your business needs to thrive.

We’ve worked with realtors in the past, and we very often feel that online marketing in general and Search engine optimization (SEO) in particular presents the biggest bang for their marketing dollar or realtors. As an example, in one small resort market, a new agent grossed $58,000 from a web site in the first year. We could trot out an example of a new agent making $1M off the leads generated from a new website. But, we both know that the latter result isn’t typical. A new website should be able to generate $58,000 in revenue (with little marketing).

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