1CONTENT WRITING|| 40% of Total Budget

Google says "Content is king." Any successful SEO techniques needs high amounts of SEO optimized content. We spend 40% of our time writing content both to post on your website and to use to create links to your website.

Article Writing

Need articles for your website? Our in-house writers have written for newspapers and magazines and know how to create content that both educates and entertains readers. Text created for clients will contain keywords to help ensure that sites using Bergstrom SEO services will receive high page ranking on search engines. Our articles are 400+ words in length, checked by copyscape.com for originality, and SEO opimized for the keyword(s) or your choosing. Current pricing is $10/article with a minimum order of 10.

We will contact you for keyword(s)
 

Rewards For You
Search engines reward websites that contain content which utilizes elements of Search Engine Optimization (SEO) copywriting standards.

While you do not get a free trip to Hawaii, the reward you get is more beneficial for your company's bottom line. Search engines will reward your site with higher positioning on their result pages. A high listing on these pages has proven to bring more people to those sites.

The primary goals of a site's articles are threefold: be on target, engage Internet users' attention, and answer all questions that readers might have.

From an SEO standpoint, the ideal situation is that the reader originates from Google, spends 10-plus minutes reading articles, and stays at the site and doesn't click on any other Google search results.

Our internal marketing staff understands search marketing theories and processes. They translate this knowledge into higher positions for your website on search engines' results page. We write for you:
  • Seven to nine articles each month
  • 2 online press releases per month (client is asked to provide a bullet list outline of what they wise the press release to communicate)
  • Comments written for top Web 2.0 pages on client's website
  • Additional press releases can be written at a cost of $50/press release
  • Additional articles can be written at a cost of $35/article

Press Release Writing

SEO press releases can bring you first-page visibility for your keywords very quickly. Sometimes, you can take over multiple spots on the the first page of Google for your keywords. We will contact for you for information to use to create your press release(s).

We will contact you for keyword(s)

 

There are plenty of benefits of SEO press releases if you do them correctly:
  • Visibility in search engines
  • Can help your new website escape from the "Google Sandbox" quickly
  • Tens of thousands of headline impressions across hundreds of blogs, websites, and news sites that run RSS headlines
  • Ranking in Google News and Yahoo News for your keywords
  • Backlinks from credible news sites which increases the ranking of your website or blog for your keywords
  • Potential media coverage

Writing Page Titles

The page title weighs heavily in the algorithms of all the major search engines, so be prepared to spend some time on it. Editing pages titles is not offered a la carte. It is only provided to our SEO clients.

 

The page title is also used to showcase your website in the search engine results pages (SERPs). It has to be well written, and entice people to click on your website. It also needs to contain your top keywords. Ideally, each page on your website would have a different page title. This is often possible if you are using Wordpress or a CMS that auto-generates page titles. If not, it is usually sufficient to ensure that all top landing pages on your website have unique page titles.

Content Editing

If you have a website, then there is a good change that you need to make text changes to your website on a regular basis. We can provide this service to non-SEO clients, but we would need to talk to you on the phone first. No paypal buy-now button is provided.

 

When we edit pages on a clients website, we focus on meeting the following objectives.
  • Edit meta-descriptions and page titles
  • Copy writing on high bounce entrance pages to ensure that there is 300+ words of engaging, SEO optimized content.

Forum Posts

Generally, search engines index forums frequently, so posting in forums is a good way to gain quality backlinks with the anchor text of your choice. While submitting articles to directories can be a time consuming process, it does not require much effort and time to post in forums; however, one has to do his homework and take some precautions in order to be successful using forums for gaining backlinks.

 

All forum posts we make are well written and contribute to the conversation in the forum. They are at least 100 words and contain the keyword(s) that you are working on high rankings for. We won't "shill" your services through overly commerical posts.

Keyword Analysis

Words matter. When it comes to your company's website, keywords matter even more. Keyword research determines what words drive traffic to your site and what words could direct more clients to your company. Bergstrom will research keywords related to your business that are under served and provide a report on the words' popularity. Each keyword analysis is completed personally by Chris Begrstrom, the founder and CEO of the company. We will contact you before we start by email and/or phone to learn as much as we can about your business before we start.

We will contact you for more info about your business

 

In the end, it is all about results. The team at Bergstrom works to ensure that your search engine ranking improves. With our team, you'll receive more visits to your website and gain more clients who will buy your products. We constantly review our SEO campaign to figure out what's working, and what isn't. Invariably, some of the keywords do better then expected and some keywords are a little bit of a let-down. We don't try to fight Google. Instead, we just transfer the budget from the poor performing keywords, to our top performing ones.

Process

  • Create a Google Adwords account
  • Generate a list of 500-20,000 keywords
  • Test the popularity of all search phrases (keywords) versus the cost of obtaining a top 10 ranking for each keyword
  • Find niche markets/keywords opportunities to target and tell you how you can exploit them before your competitors do.


We constantly review our SEO campaign to figure out what's working, and what isn't. Invariably, some of the keywords do better then expected, and some keywords are a little bit of a let-down. We don't try to fight Google. We stick with what's working.

For all keywords, we continually, check the:
      (Traffic for a keyword) ÷ (amount of SEO for same keyword)

We transfer SEO resources from keywords where this ratio is low to keywords where this ratio is high. It's all about maximizing Return on Investment (ROI). This is one way that we do that. Initially, 100% of the keywords come from our initial analysis. As we progress, more and more of the keyword choices (around 80%) come from this ongoing keyword analysis of what's working and what isn't.

Additionally, we're constantly searching for new search phrases via google labs, wordtracker, and other tools. When we find a keyword that looks promising, we add it to our list of words to target.

We are also always on the lookout for new SEO techniques. If we see a promising technique, we test it on our own websites. Once the technique is perfected, we will add it to the list of SEO processes that we utilize for SEO.

Facebook Posts

Facebook Pages are increasingly becoming a second home page for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of - you guessed it - search engine optimization (SEO). This service is only offered to our SEO clients.

 

Keeping your facebook page up to date can be a time sink. Also, how many people are currently viewing your facebook page? 100? 10? Any?

We can help you get more Facebook fans and Facebook friends. These fans/friends translate into more Facebook traffic. Increased traffic to you Facebook page gives you revenue for your business, traffic to your website, and increased Google rankings.

Each company is different, and we will contact you before we begin a facebook strategy.

Twitter Posts

For too many, SEO is synonymous with ranking on the first SERP page in Google. For too many, optimizing a site for Google means getting links, many links, no matter what. Defining and redefining SEO will not change the way these people perceive it. This is not for them.

 

To make a long story short: although Twitter is a social media tool meant to create community and relationships, it does have an SEO value. For example, Twitter can affect positively your Alexa rankings by sending visitors to your pages. Usage data is a sign of quality for Google and all the other search engines. If you can make people come to your site via Twitter, then this is an SEO advantage you cannot afford to miss.

It's actually kind of simple. Twitter accounts + followers + posts --> Online Buzz --> Traffic and Rankings.
We create twitter accounts, get followers, and write posts. This creates an online buzz surrounding your website. This online translated into - you guessed it - traffic and rankings.

Online Newspaper Writing

Online newspapers need articles. You need links. It's a match made in heaven. We write content, and submit them to popular online newspapers. When the newspapers syndicate the content (and they often do because it's free content for them) you website gets great free content on a well respected website.

 

Our in-house writers have written for newspapers and magazines and know how to create content that both educates and entertains readers. Text created for clients will contain keywords to help ensure that sites using Bergstrom SEO services will receive high page ranking on search engines. Our articles are 400+ words in length, checked by copyscape.com for originality, and SEO opimized for the keyword(s) or your choosing.

Wikipedia Page Creation

Wikipedia is a well respected website. A link from wikipedia will give you both traffic and rankings. If done wrong, it could also get your website banned from Wikipedia. We'll get you links, without the blacklist. The limit is three pages because more could get you - you guessed it - in trouble with Wikipedia's ever vigilant anti-spam editors.

We will contact you for more info

 

Wikipedia has pages about many subjects, but not about everything. Incredibly, this page doesn't exist. http://en.wikipedia.org/wiki/Random_keyword We'll create a page like this for you, and create a link to the bottom to your company's website. Wikipedia editors don't like it when you add links to your website from an existing page. But, if you create a page, they generally let you include a link from that page to your website.

Already black-listed? We can help you with that too. We've helped other companies clear their name.

2BACK LINKS|| 30% of Total Budget

The 2nd peice of the SEO puzzle is getting back-links to your website. In this group of activities, we use traditional approached to generate an online buzz around your website. We spend 30% of our time on these forms ob back-link generation.

Article Postings

If done properly, article submission can be one of the most successful SEO techniques. Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories Article posting is a way of increasing your search engine ranking. It's a completely legal form of Search Engine Optimization (SEO), favored by Google. In essence, you're trading knowledge for backlinks (inbound links to your site).

 


The trick to article submission is to ensure you're not posting 200 identical versions of one article to the same sites. You need to make changes to the article so that you have 6-7 unique versions.

The articles are placed within the top article submission sites. We update this list monthly, and ensure that we are posting your articles to the best article submission sites on the net. These article posts are all hand crafted, and we make small changes to the article each time to ensure that Google knows that these postings are all hand generated, and unique.

We create thousands of high quality, relevant content, (similar) articles for one website. We post this content to over 1,500 different websites. Webmasters that are hungary for content in turn re-post the content (with links to our clients website in tact) on their website. The result is a hundreds of thousands or relevant pages on thousands of respected websites that all link to our clients website. It's a technique that really works.

Blogging

One traditionally strong Internet marketing technique often employed by online businesses is writing expertise articles. Someone from an online company can blog on just about any subject imaginable, as long as they are knowledgeable about it. Once they have written it, they publish it online and it circulates around the Internet. People read this article, and then, if they want to know more or just respect the knowledge in it, they may follow a link from the bottom to the website of the article's author.

 

As with article posting, the trick to blogging is to ensure you're not posting 200 identical versions of one article to the same sites. You need to make changes to the article so that you have 6-7 unique versions.

The articles are placed within the blogging sites on the net. We update this list monthly, and ensure that our list stays current. These article posts are all hand crafted, and we make small changes to the article each time to ensure that Google knows that these postings are all hand generated, and unique.

Directory Submissions

Directory submission a way to get backlinks. It's not the only (or the best) way. But, the backlinks to have some value, and they're easy to get. We don't spend a great deal of time on this. 1-2hrs/month is generally more then enough.

 

Press Release Submission

Our in-house writers have written for newspapers and magazines and know how to create content that both educates and entertains readers. Text created for clients will contain keywords to help ensure that sites using Bergstrom SEO services will receive high page ranking on search engines.

 

Where Do All The Words Go?
The articles are placed within article submission sites, blogs and relevant pages for sites such as Wikipedia. Our writers also create press releases for submission to sites that specialize in news releases.

Rewards For You
Search engines reward websites that contain content which utilizes elements of Search Engine Optimization (SEO) copywriting standards.

While you do not get a free trip to Hawaii, the reward you get is more beneficial for your company's bottom line. Search engines will reward your site with higher positioning on their result pages. A high listing on these pages has proven to bring more people to those sites.

The primary goals of a site's articles are threefold: be on target, engage Internet users' attention, and answer all questions that readers might have.

From an SEO standpoint, the ideal situation is that the reader originates from Google, spends 10-plus minutes reading articles, and stays at the site and doesn't click on any other Google search results.

Our internal marketing staff understands search marketing theories and processes. They translate this knowledge into higher positions for your website on search engines' results page. We write for you:
  • Seven to nine articles each month
  • 2 online press releases per month (client is asked to provide a bullet list outline of what they wise the press release to communicate)
  • Comments written for top Web 2.0 pages on client's website
  • Additional press releases can be written at a cost of $50/press release
  • Additional articles can be written at a cost of $35/article

Link swapping is one of the oldest SEO tricks in the book.

Link exchanges have advantages and disadvantages from the point of view of those using the World Wide Web for marketing. On the one hand, they have the advantages of bringing in a highly targeted readership (for link exchanges where all members of the exchange have similar web sites), of increasing the "link popularity" of a site with Web search engines, and of being relatively stable methods of hyperlinking. On the other hand, they have the disadvantages of potentially distracting visitors away to other sites before they have fully explored the site that the original link was on

Like anything, there's a right way, and a wrong way to do link swapping. Click the "more" button to learn how we do it.

 

One Web 2.0 opportunity for link swapping involves the blog that you should have on your website. We will help you gett onto bloggers' "blogrolls" (the list of their favorite blogs that they post on their site for all to see) Getting links through "trackbacks" (excerpts of your blog posts that appear on other bloggers' blog entries in a way that you initiate rather than them). We can assist you with both of these endeavours.

We don't engage in link swapping in the traditional sense. Too often Website_A buries a link to website_B, in page 100 or a link directory. website_B buries a link to website_A in page 42 of their link directory, and Goole ignores the both links. However, we feel that there is still smore value in swapping links if done correctly.

My personal feeling is that we can swap links with people as long as:

  • they include a few paragraphs of text that describes your website,
  • they have a max 1-2 other website listed on that page,
  • they are a legit site, and are relevant to your firms business activities


Done the other way, it's at best a waste of time and can potentially get you in trouble.

This is the acid test is this question "does the link add value to the person looking at the page?"

For instance, let's assume that we get a link on a moving website. People that move need to learn how to ship cars, so a section on auto transport is relevant. Let's further assume that this link had 2-3 paragraphs of text that describes how to ship a car. In that text there is a few links to your website.

I would conclude that this page (and link) provides real value to the visitor, and is OK.

If we're getting a back-link in a URL that has links to 100's of other websites, then we refuse the link swap.

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3WEB 2.0 SEO || 30% of Total Budget

Web 2.0 is not only here to stay, but it's taking over. Google is looking more and more at twitter posts, delicious bookmarks, and other forms of Web 2.0 buzz as a way of figuring out how important your website is. We create that Web 2.0 buzz around your website for you. We spend 30% of our time creating a Web 2.0 buzz.

Social Bookmarking

Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them. Google decides that a website with many bookmarks is probably interesting. We'll help you get some Web 2.0 bookmarks.

 

Here are my thoughts about bookmarks, and their impact on SEO.

  • One of the best free ways to get links and traffic, for very little time commitment other than setup.
  • This very moment most search engine algorithms are placing a ton of weight on end-user 'bookmarking', 'tagging' or one of various types of end-user generated highlighting.
  • Before doing any of this run a rank report to track your progress. I have tested this on terms showing on page one, on terms ranked 11th through 12th and others buried around pages 5-10. It works on them all in different time frames, and they last for different periods of time. This you will need to test yourself.
  • Be careful because you don't want to be identified as a spammer. Be sure to use genuine content that provides a benefit to the user.

Classified Add Posting

In today' s modern, sophisticated and fast world, online classifieds have become a medium of communication among the internet users. On one end it is informative and on the other end it is convenient and cost effective. In this scenario, the online classified websites have occupied one among the top ranking sites on the internet due to its vast popularity among the users

 
We have a huge database of quality sites that we will approach for a full Page Advertisement or classified ad posting. This posting gives you an entire web page devoted to your website. This web page is also on a website where people are looking for your services. So, you get traffic, revenue and rankings.

Squidoo lens creation

Squidoo is a PR8 user generated content site which is a very powerful tool in internet marketing. If you have not utilized the power of Squidoo, then its about time you do.Squidoo serves wide range of purposes. Unlike other link building methods, you just dont get a simple backlinks from Squidoo. Since Squidoo is a social media / Web 2.0 site, it has its own internal network of lens owners where you can get some traffic from.

 

Squidoo is the popular publishing platform and community that makes it easy for you to create "lenses" online. Lenses are pages, kind of like flyers or signposts or overview articles, that gather everything you know about your topic of interest--and snap it all into focus. Like the lens of a camera, your perspective on something. (You're looking at a lens right now).

SEO Squidoo Lens are Powerful Marketing Tools! SEO Squidoo Lens falls within the POWERFUL Web 2.0 promotion and social marketing techniques that can get your website or blog indexed by search engines fast.

In addition, SEO Squidoo Lens can sometimes help your page rank in Google's Search Engine.Although a Squidoo Lens can bring traffic to your website, if it is SEO properly, yet one of it's MAIN benefit is the "authority" it passes onto a website or blog that it links to. What makes a SEO Squidoo Lens a powerful Web 2.0 promotion tool is Squidoo's Page Rank (PR) Google has given it. When a SEO Squidoo Lens is created linking to your website, web page, product page, your blog, etc., the link from the SEO Squidoo Lens is considered a "quality" backlink.

This "quality" backlink may help your website, blog, etc. get indexed by Google FAST! Many times, depending on the keyword phrase targetted, it can even boost your website's ranking in Google's index.

Video submission

An estimated 90% of people would rather watch a video, than read. That's one of the reasons that youtube is so popular. If you have videos, we can find ways to get people to watch them.

 

Micro Blogging

Twitter is the most popular microblogging platform. Microblogging is blogging with shot posts. People have started blogging less as a result of the ease and adoption of Twitter (and other similar "status update" micro-blogging platforms such as Facebook status updates).
 

Microblogging accounts + followers + posts --> Online Buzz --> Traffic and Rankings.
We create Microblogging accounts, get followers, and write posts. This creates an online buzz surrounding your website. This online translated into - you guessed it - traffic and rankings.

Google Base and Merchant Center submission

The Google base submission system is a platform whereby you can directly load items or categorize specific content which can then be searched on Google maps, Froogle and Google.

 

Google has renamed Google Base to the "Google Merchant Center", where you can upload your product feeds and make them easy to find on Google Product Search. According to google, when you signup with the Google merchant center, you "Drive traffic to your site and increase your sales Allow shoppers to easily find your site using Google Product Search or Google.com."

RSS feed submission

A lot of people mistakenly lump blogs and RSS together, but RSS has infinitely more applications beyond just blogs

 

RSS (most commonly expanded as Really Simple Syndication) is a family of web feed formats used to publish frequently updated workssuch as blog entries, news headlines, audio, and videoin a standardized format.[2] An RSS document (which is called a "feed", "web feed",[3] or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.

An oft overlooked area of RSS click tracking is how to pass on the search engine juice from the syndicating sites to your destination site. Use clicktracked URLs with query string parameters kept to a minimum, then 301 redirect not 302. This is important! 302 redirects, also known as temporary redirects, can hang up the search engine juice. Search engines recommend you use 301 redirects, also known as permanent redirects. Surprisingly, Feedburner and Simplefeed both use 302 redirects. Tsk tsk!

RSS is great for link building. Any SEO worth his/her salt should be making use of RSS as part of a link building strategy, or at least making plans to use it soon.

Sites using your feeds for themed content to add to their site for SEO purposes could strip out your links or cut off the flow of the search engine juice using the nofollow rel attribute or by removing the hrefs altogether. Scan for that and then cut off any offenders' feed access.

Configure your website to allow subscribers to subscribe easily using your home page address if they don't know your RSS feed address. That means putting tags in your HTML. For example: Also add buttons to your web pages for 1-click adding to the most popular RSS newsreaders / aggregators, such as: "Subscribe in NewsGator," "Subscribe on Bloglines," and "Add to My Yahoo!"

Blog Commenting

I really like this technique, and almost didn't want to put it here because other SEO firms are beginning to steal this idea after reading about it on our site. This idea is very similar to comment spam on blogs, but with one important difference. Read on to find out who it works...
 

This new idea utilizes the power of Google's new blog search tool, http://blogsearch.google.com/. With google blog searches (http://blogsearch.google.com/blogsearch?hl=en&ie=UTF-8&q=seo&btnG=Search+Blogs) we can find _all_ the blogs related to a given topic. As an additional benefit, the blogs are sorted by importance.

In this case, we would split up the articles that we are writing on a monthly basis. 40% would be for article/blog posting, 40% would be for posting comments on blogs. I'll explain what the remaining 20% will be used for below.
  • We would create very specific blog searches as well as Google Alerts filtered for blogs. An example Google Alert might be "bnest seo company for realtors".
  • We would read 100 blogs, and then write 10 comments on a veriety of topics that we feel would create a library of comments that we could use to post one of the comments in the library to 90% of the blogs.
  • We would post the comments.


As with any SEO technique, it needs to be done properly to work. If you're comments aren't well written, and are obviously self promotional and spammy, then they're just going to get deleted by the blogs author. We need to be very carefully here. The comments need to be well writen. If they're not, we'll just be comment spamming. As a test, we've deen doing this technqiue enternally for bergstrom-seo.com. We haven't had one complaint yet. So, I'm confident that we can execute this new strategy effectively.

The advantage here is that the links are not coming from the same sites. I think there is some truth that google only counts the first n number of links from one site. Nobody really knows what "n" is, but i think it's safe to say that once you have 1,000 links from a domain, getting another 100 links from that same domain might not help that much. With blog commenting, each link comes from a new domain.

The same approach outlined above can be used for forum posting, and commenting on news stories. Posting spam onto forums is called astroturfing. People hate it. If we post spam on message boards, people will get very mad, very quickly. So, we need to be careful. blah

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OTHER SERVICES

Skinned Wordpress Site

Want another website? Want 50? Actually, it's not as crazy as it seems. We can use wordpress to create multiple websites for your business. These satelite websites are generally targeted for a specific niche in your industry. Want to be number one for "bay area family law"? Well, by creating a niche site for that keyword (www.bay-area-family-law.com), we were able to do that quickly, and easily.

 

These websites cost $1,000 for the first one (csutomized) and $400 for a non-csutomized site. We'll register the domain and setup hosting as well. The domain is $10/year and hosting is $10/year. We give bulk discounts as well as a reduced rate if less cusomization is needed. Wordpress has many skins, if we can use one, then we pass that savings on to you.

HTML Programming

If you have a website, then you probably need help with HTML programming from time to time. Our founder (Chris Bergstrom) has a computer engineering degree, and is very capabale of ensuring that changes to your website are made efficiently, correctly and promptly.

 

We have a full time HTML programmer that can help you solve your programming woes, be them large or small. Want to learn how to edit your website yourself? We can do that as well by installing software (Adobe contribute is reccommended) that lets your make changes to the website yourself. This simple solution can save you time, headaches, and money.

Reputation Management

Your reputation is crutial. Google alerts makes it very easy for us to monitor the online chatter surrounding your brand, website, and products.

 

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Some handy uses of Google Alerts include:
  • monitoring a developing news story
  • keeping current on a competitor or industry
  • getting the latest on a celebrity or event
  • keeping tabs on your favorite sports teams
  • Making sure people aren't sullying your companies reputation online.

We'll monitor the online chatter for topics of your choosing, and let you know if there's a problem that you need to take care of. If there is a problem, we can help create a positive buzz that drowns out the negative online chatter.

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