The Art of SEO
Search Engine Optimization (SEO) is more than just getting your website at the top of search results. It is putting your best foot forward to expose your website to the audience that you want. With strategic SEO, search engines become a source of marketing, brand management, and information. How do you get the right kind of traffic to your website? How do you keep traffic from going to other websites? That is the Art of SEO.
SEO 101
Search Engine Optimization (SEO) is the process of improving traffic from search engines via organic search results. Organic results are listings of websites that appear because of their relevancy to the search keywords. Note this differs from paid or pay-per-click (PPC) results which are advertisements around the perimeter of search engine results. It is important to know that organic search results are superior to paid results in both traffic and conversion because people trust organic results more. In fact, only 20% of searchers even click on a paid result.
Do You Need SEO?
Let's face it, the Yellow Pages are extinct. Search engines
have replaced them to become the go-to resource needed for
information. Up to 75% of North Americans use popular search
engines on a regular basis to find products and services. No
matter what your business, utilizing the power of
search engines is critical to your success in the
21st century.
People trust search engines to list the most relevant and
credible websites first. In fact, 90% of Internet users click on a
website that is displayed on the first page. If your site does
not show up in the first page of search results, odds are you will not be found.
Take the Test
Type a few keywords that your potential audience might use to
find you in the Google search tool below.
Why Bergstrom?
The Internet is a competitive environment with players of all skill levels. Bergstrom is an experienced firm with proprietary, innovative SEO techniques that dramatically increase the right kind of traffic to achieve your goals. Let our experts at Bergstrom help you consistently rise to the top of the ever changing world of the web. Get ready to make your move.
Bergstrom Delivers:
“Success is about having control
over your destiny. A true winner
constantly thinks in terms of
I can, I will, and I am”
Founder