1CLIENT INTAKE

The 4'Ps of marketing are Product, Price, Place, and Promotion. We need to understand each of these topics and how they related to your business. What is it that you are selling? How much are you selling it for? Where is your market? Are you targeting people in a city? Is your market all over North America? Is it world wide?

The internet, has had a profound impact on marketing. The Internet provides an easy, user-friendly, cheap, and effective way to be found by the people who need your products and services. We use in-depth information the we learn about your company to create a customized plan to promote your company online through search engine marketing.

"Selling is getting rid of something you've got. Marketing is having something you can get rid of." A successful marketing oriented company is not product driven. Its success comes because of its focus on customers and their needs and wants, however idiosyncratic they may appear. This concept may sound obvious. But, many smart people have great difficulty with this concept.

When we know exactly who we're talking to, we'll be able to craft targeted marketing materials. We can use language and images that your customers will respond to (which will make them feel like you understand them). You can't do this if you're trying to please "everyone." "Everyone" is a tricky fellow. He's tough to pin down. After all, "everyone" buys a product for different reasons.

We will learn everything we can about your customers. Once we have this information, we can determine the best was to design a SEO campaign to reach them. If we don't understand who your customers are, we won't reach them in the most effective way possible.

Most of the competitive research centers on our keyword analysis. What keywords are your competitors websites optimized for? Are there some good keywords that they're forgotten about? Can we show up #2 when someone types your competitors company name into Google? These questions, when researched properly, provide valuable information.

We want to choose our battles wisely. By researching the online competitive landscape, we can figure out which keywords to target. We can also determine what points we want to re-inforce in the "online buzz" we create around your company.

The Marketing Mix, also known as the 4 P's of Marketing, is the combination of product, price, place (distribution), and promotion. The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.

We use our understanding (and lists of keywords provided by you) to create large amounts of possible keywords to target for SEO (think of a possible keyword as a potential market to sell into). We can help you determine which of your products are best suited for Search Engine Optimization. After we decide on your "SEO product mix," we pick the best keywords that pertain to the markets created by online demand for your products.

We generally sit down with a client and ask simple questions. "Why do you need us? What are you seeking to accomplish?" It's a basic question, and an important one. If we don't know where you want to go, it's hard for us to help you get there.

We generally set monthly traffic and revenue goals. We also set goals to ensure that you're getting a good return on your marketing investment. Once we've set goals, we know what you're expecting from us. This information empowers us to give you the service that you're counting on.