1CLIENT INTAKE

The Marketing Mix, or the 4'Ps of Marketing, are Product, Price, Place, and Promotion. We need to understand each of these topics and how they relate to your business. What are you selling? How much are you selling it for? Where is your market? Are you targeting people in a city? Is your market all over North America? Is it worldwide?

The Internet, has a profound impact on marketing. The Internet provides an easy, user-friendly, cheap, and effective way to be found by the customers and clients who need your products and services. We use in-depth information to learn about your company and to create a customized plan to promote your company online through search engine marketing.

"Selling is getting rid of something you've got. Marketing is having something you can get rid of." A successful marketing-oriented company is not product-driven. Success is the result of focusing on customers and their needs and wants, regardless of their idosyncrasies. As obvious as this concept sounds, many smart business people have great difficulty executing this.

When we know exactly who we're talking to, we are able to craft targeted marketing materials. We can use language and images that make your customers respond (and make them feel like you understand them). You can't do this if you're trying to please "everyone." "Everyone" is a tricky fellow. He's tough to pin down. After all, "everyone" buys a product for different reasons.

We learn everything we can about your customers. Once we have this information, we can determine the best ways to design an SEO campaign to reach them. If we don't understand who your customers are, we won't be able to reach them in the most effective way possible.

Most of the competitive research centers on our keyword analysis. What keywords do your competitor's websites use for optimization? Have they neglected to use some good keywords? Can we show up #2 when someone types your competitor's company name into Google? These questions, when researched properly, provide valuable information.

We want to choose our battles wisely. By researching the online competitive landscape, we can figure out which keywords to target. We can also determine what information we'll want to re-inforce in the "online buzz" that we'll create around your company.

The Marketing Mix, also known as the 4 P's of Marketing, is the combination of product, price, place (distribution), and promotion. The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and service.

Think of a possible keyword as a potential market target for sales. We use our understanding (and lists of keywords provided by you) to create large amounts of possible keywords to target for SEO. We can help you determine which of your products are best suited for Search Engine Optimization. After we decide on your "SEO product mix," we pick the best keywords that pertain to the markets created by online demand for your products.

We sit down with a client and ask simple questions, "Why do you need us? What are you seeking to accomplish?" Without knowing where you want to go, it's hard for us to help you get there.

We set general monthly traffic and revenue goals. We also set goals to ensure that you're getting a good return on your marketing investment. Once we've set these goals, we know what you're expecting from us. This information empowers us to give you the service that you're counting on.