Write better anchor text

The anchor text, link label or link title is the visible, clickable text in a hyperlink. It is the clickable text that users will see as a result of a link, and is placed within the anchor tag <a href="..."></a>.

Anchor text usually gives the user relevant descriptive or contextual information about the content of the link's destination. This text should tell users and Google something about the page you're linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate your website and for Google to understand what the page you're linking to is about.

Writing Good anchor text will do a few things:
  1. People will be more likely to click on the internal links in your website. They’ll be more likely to browse your website until they find the product they’re looking for, and click the “buy now” button that is responsible for generating the revenue that you need to keep the site alive.
  2. Search engines will be able to figure out what the individual pages on your website are about. This is important if you don’t just want the main index page of your website to show up in the SERP pages.

Good practices for anchor text

  1. Choose descriptive text- The anchor text you use for a link should provide at least a basic idea of what the page linked to is about.
Avoid:
   
  a. writing generic anchor text like "page", "article", or "click here"
  b. using text that is off-topic or has no relation to the content of the page linked to
  c. using the page's URL as the anchor text in most cases (although there are certainly legitimate uses of this, such as promoting or referencing a new website's address)
  2. Include your keywords in the anchor text (but only one include keyword per anchor text).
  3. Write concise text: Aim for short but descriptive text—usually a few words or a short phrase. 3-4 words is ideal. If you have more then that, the link looks awkward.
  4. Format links so they're easy to spot: This is more of a design then SEO rule, but we think that it still makes sense to state it. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them.
Avoid:
   
  a. using CSS or text styling that make links look just like regular text
  5. Think about anchor text for internal links too: Many people send hours creating the perfect anchor text to use for their back-link generation processes. Then, they completely ignore the anchor text on their own website. Both are important. Paying more attention to the anchor text used for internal links can help both users and Google navigate your site better.


 

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