How to manage PPC marketing campaigns

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

Most companies create bids on 100-200 search phrases. We don't stop there. Sucessful PPC management inclolves the creation of well over 1,000 unique terms. We recognize that to give clients thelowest cost per conversion, then we can't cut corners. We bid on all relevant phrases and adjust the bid amount of the keywords based on the conversion rate. It takes extra time, but it's worth it. our clients see an average drop of 20-25% in their advertising costs after we begin managing their PPC compaigns. clients advertising.

We also enroll our clients in Pay Per Action (PPA) when possible. in PPA, you only pay when a user comes to your site, and converts into a sale. This form of payment makes it very easy to control advertising costs so that they correspond to a fixed percentage of the sales that they generate.

Together, these techniques allow us to create very effective PPC and PPC campaigns for our clients.


 

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