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04
Oct

SEO and Real Estate

author: Chris Bergstrom       category: Our Approach, SEO News

We’ve worked with realtors in the past, and we very often feel that online marketing in general and Search engine optimization (SEO) in particular presents the biggest bang for their marketing dollar or realtors. As an example, in one small resort market, a new agent grossed $58,000 from a web site in the first year. We could trot out an example of a new agent making $1M off the leads generated from a new website. But, we both know that the latter result isn’t typical. A new website should be able to generate $58,000 in revenue (with little marketing).

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23
Sep

More research about SEO

author: Chris Bergstrom       category: SEO News

Guava, a fresh thinking, digital marketing agency specialising in Search Marketing, Web Development, Search Engine Optimisation, and PPC in the UK has released a new study on the industry. Guava is part of the pan-European Guava group with over 200 employees, the UK division is headed up by UK CEO, Graeme Radford with offices in Berkshire and Cornwall. Current Guava clients include Confused.com, Black & Decker and The Royal Mail. So, when they talk, I usually listen. The upshot of the research is that money spent on SEO is providing a better ROI then ever before.

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23
Sep

SEO Articles - Who Actually Benefits?

author: Chris Bergstrom       category: SEO News

Well, me, and you. We all benefit. That’s the point. Increase Visibility, a leader in the field of search engine optimization and marketing has studied this issue. Read on for a short article that talks about how articles generally help everyone involved. That is, as long as they’re good. If the articles are bad, then well, it’s just a waste of everyone’s time and money.

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23
Sep

YPA (Yellow Pages Association) Does Something Cool

author: Chris Bergstrom       category: SEO News

They need a new name. I was hoping this release would be able them getting a new name. Sadly, that is not the case. ROI Media LLC. (Yellow Page CMR firm) Holds what they are referring to as a ‘Game-Changer’ Promise for Advertisers in revitalized ad spend program. Of course, promising is easy. The tricks is to back them up. From what I can tell, they did not succeed…

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