SEO News

Businesses are expecting increase in search marketing budgets, according to a report published today by Guava and Econsultancy. Search engine optimisation (SEO or natural search) is the digital channel where companies are most likely to be investing more money, with 55% of respondents expecting an increase in their budgets this year. Just under a third of respondents (31%) say that SEO spending will stay the same and only 6% say there will be decreased investment. This is because SEO advertising consistantly tops all others in terms of ROI. Read the rest of this entry »