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SEO News | SEO News
SEO News » SEO News

By convention, small business means little visibility online while big businesses typically dominate the Internet. However, by incorporating SEO into one’s business, a small business can actually be equal to a large business by establishing a wide scope of visibility online. Though this may sound a bit impossible, many businesses today have discovered this advantage with the guidance of top SEO companies.

Teaming up with an experienced company benefits a small business in more ways than one. When competing for visibility and traffic online, SEO companies vie for quality over quantity. One company that is recognized as the best SEO company today is Bergstrom SEO, Inc. This company has established its name and credibility by helping small businesses achieve the visibility and attention that they so desire. As a Top SEO company, Bergstrom SEO, Inc. works with what they have and what their clients have in order to come up with the perfect plan to achieve a wider range of website traffic.

As a best SEO company, Bergstrom SEO utilizes the basic components of SERPs when realizing success for their clients. These components are comprised of content optimization, link-building and planning. According to most SEO firms, content optimization is perhaps the most critical step in establishing one’s name online since the content of the site will be its ticket to top search engine results. Though this may be true, the other components are of similar importance and thus, they are not to be compromised in one way or another.

Alongside content optimization is white hat link-building. The best SEO company maintains that this is as necessary as having one’s content optimized. For one, link-building generates a significant number of visitors to one’s site. This is because modern-day people enjoy the idea of sharing and the same is true with link-building. Finally, top SEO companies also recognize the value and importance of carefully creating a long-term plan for a certain website. This plan must involve structural analysis that covers all other factors, as well as the significance in generating traffic to the site. Get to know more about these factors or find out more about Bergstrom SEO by accessing Bergstrom SEO, Inc. has years of experience and expertise that will easily guide small businesses to the top of the search engine results. Learn more by browsing information available on their website online.

Websites might have some idea what keywords they should target. For example, if a website sells Mac computers, they should naturally try to target and optimize the website for “Mac computers”; however, it is foolish to begin optimizing a site or ranking for a keyword without completing the proper keyword analysis and research. This information can help a SEO company determine which keywords are truly attainable and which have too high competition levels or too low search demand. These factors could be the difference between a SEO plan working successfully and the plan falling flat.

The best SEO company conducts several steps before finally settling on a set of targeted keywords. To begin, the company conducts keyword research, as well as performance and competition analyses. With the help of programs like Google Analytics and Google Adwords, the best SEO company can determine which keywords are currently driving traffic to the website and the potential of these keywords. As mentioned before, if a keyword has too high competition or too low search demand, it may be worth it to look at other related keywords. On the other hand, if a keyword has a good amount of search demand and moderate levels of competition, it could be a keyword worth targeting. This step also reveals which long-tail keywords can be utilized in niche sections of a website.

In addition to these steps, the SEO company can develop and manage Adwords campaigns, as well as focus on conversion analysis so that they may fine tune the keywords focused on during the SEO campaign. Any business owner should be wary of SEO companies that do not take the time to conduct proper research before beginning optimization. Bergstrom-SEO, for example, uses keyword research and analysis as a jumping off point to begin planning a comprehensive SEO campaign.

A website is only as good as its content, which is why content writing is a crucial part of any SEO plan. Google currently places a great deal of emphasis on well-written, relevant and optimized SEO copy writing that is unique to the website. Websites that are lacking in unique or relevant content will ultimately be penalized on Google and rankings will diminish over time. Just as backlink services are necessary to establish a website as the foremost leading resource for a certain topic, product or service, SEO writing services are equally important so that the website is ranking for the targeted keywords while also providing relevant information.

SEO writing services are typically included in plans devised by search engine optimization companies. However, SEO copy writing should not be focused on only one niche or one area of the web. Copy should be diverse and written for multiple platforms, such as social media, niche sections on the specific website and for backlink generation. Creating unique and new copy for each article is important so that the website is not penalized for duplicate content issues. This often becomes an issue when a business hires a SEO company that is inexperienced or utilizes black hat search engine optimization techniques, which ultimately harms a website and its rankings on Google. Additionally, it is vital that all SEO copy writing is essentially well-written. Not only will visitors to the website be turned off by poor grammar or spelling, but Google will also recognize this and – you guessed it – penalize the website.

At Bergstrom-SEO, we regard copy writing as an essential part of our SEO techniques and plans. With dedicated professional writers and editors on staff, we are able to create specialized content specific to each client each month. We understand our content is written for people, not search engines, and we write accordingly.

An interview with Matt Cutts, a software engineer for Google, was recently released onto youtube. Though the interview talks about the best way to promote hotels online, there is some good information here. - part 1. - part 2.

They began the interview by asking Cutts what initiatives a small company should take to gain exposure.

He responded with “Content is King” implying that in order to build a reputable, credible and easily found site, you must have content!

They shortly after began discussing how getting a website up is an essential and integral part of developing a client base. Everyone uses the internet, and if you want to increase your exposure, a website is one of the easiest and best ways to do so. Next, after getting a site up, is getting a blog up, Cutts says. Blogs allow you to gather relevant back-links for your site earning you a higher page rank in Google’s index. When it comes to naming your site, avoid multiple domains, (i.e. Plurals, misspellings, etc. etc.) keep it simple or people will get confused and forget the domain name.

Near the end of the interview Cutts was asked what part of developing a successful site is most important. Is it the research, content, design, or marketing?

Well if you do everything properly they will all flow together nicely. Research comes first, you want your articles to be well informed, and stuffed with valuable information that users will find useful. If your site is a good source of information, then people will tell their friends and before you know it you’ll have a successful website. Once the research and content aspect is done, work on promoting your site through a blog, or through other highly credible, highly relevant sites. Links for sites that are related to yours are very valuable.

The interview ended shortly after but not before providing us with some great info. Be sure to check it out!

When the question arises regarding search engine optimization then, automatically the concern for the optimizers comes into the picture. However Google SEO deals with wide range of activities that include keyword research, link building services as well as on page and off page optimization services. Ranking of the websites depends on the search engine algorithm. But SEO Optimizer should continue following their ethical way for the optimization of the websites. Google Optimization is undoubtedly a crucial job however it has to be done to excel in the online business.

Role of Optimizers:

Briefly, the known fact is, in order to get quality visitors into your website, you need to rank higher in the search engine result page. No doubt there are other mediums through which visitors come and visit your website but search engine brings nearly 60% of the traffic to your website. So, more emphasis should be towards search engines. In order to get the ranking in the search engine, role of the search engine optimizers comes into the picture.

There is a lot of overhead while dealing with search engine optimization. Targeting the keywords, based on that ranking the websites, doing article marketing, SMOs etc. a lot many things needs to be done in order to get the search engine ranking. It can be accomplished through in-house SEOs or by Outsource SEO services to some other SEO Optimization Company.

In-house SEOs are the one who are in your organizations and optimizing your corporate websites for getting effective business. While when you Outsource SEO services to a Organic SEO Company that offers the optimization services is known as outsourcing SEO services. These Web Marketing Companies offers the best services in exchange of some flexible rates.

Outsource SEO Services are Better!

It is not always advisable to opt for the Outsource SEO services provider firm however it offers certain benefits which the in-house SEO can never offer. Some of the benefits are as follows:

• Resource Limitations:

With in-house SEO, resource allocation would be limited because of the company’s limitations. Since, the company might not be dedicated fully to the SEO therefore it could provide limited resources for the optimization that might degrade the quality of the business. While by outsourcing the SEO services to other firms that are dedicated to SEO services, one can achieve the maximum available resources for the optimization.

• Productive Time:

While you will rely on your in-house SEO, most of your productive time will be consumed for the optimization work and less would be utilized for some other purpose. Thus, the overall task schedule would be hampered but if you will outsource SEO services then, maximum of your organization’s productive hours would be dedicated for quality work.

• Better Optimization:

When you are hiring some external source for optimizing the websites then, obviously your website will get better services as you are hiring the professionals for doing the job. In contrast your in-house SEO will lack on some or the other thing to give their best for the optimization of the websites. So you will get best services on time by outsourcing the websites for optimization rather than trusting your in-house SEOs.

Three major benefits which you can grab while you hire a Outsource SEO services provider firm for the optimization of your corporate websites. It is never late when you realize the best option is still waiting. Isn’t it!

Google Optimization techniques are very difficult to completely understand. There are no complete explanations of how their ranking algorithms work. But the very fact that the average person does not intuitively know how to crack the search engine algorithms leads to all sorts of questions; Usually variations of: “How do I get my website to the top of the search engine results pile?”
Now if you have been following my newsletter, you will know that search engine optimization is not magic or something equally difficult to understand. Instead, I learn t it as a step-by-step process and that is how I have always considered it. Nothing too fancy; in fact, I could probably summarize it all in the following points: * An understanding of how search engines “think”. * Knowing what search engines “want” . * Learning proven optimization techniques. * Applying your knowledge time and time again (experience).
Of course, Google SEO is not explained by those four sentences, but what they do is that they give you a structure within which you can learn and carry out SEO on your business with exceptional results. In short: Get it right, and do it better than your competition. But what does this have to do with today’s discussion?
Basically, when you have “followed” the SEO strategies to the letter, and are still not seeing your website rank anywhere near where it “should” be on a particular keyword, then you have one of the following problems: * Your website may have been sandboxed (specific only to Google). * Your website might be penalized or even removed from the index by a search engine for going against a stated guideline. * A search engine might “think” that you are spamming them.
In the first case, you will have to “wait it out” with Google, while consolidating on your positions in the other search engines by continuously building links and adding content. The second case will never happen if you follow the advice given in my lessons; if your website is penalized, compare what you have done with what I have told you, and you will probably find out that something has gone wrong. However, like I said in the beginning, search engines are notoriously difficult to understand - and sometimes you can do everything right and still not be ranked correctly. Conspiracy theories apart, this is the part of the equation that search engines do not always get right. SEO Optimizer usually term this as over-optimization, and like many SEO issues this one has a lot of debate on it in SEO forums about whether websites are actually penalized for over-optimization or simply banned for spam.
What exactly is over-optimization? Over-optimization happens when your website is considered “too good” by Google - either in terms of a sudden volume of backlinks, or because of heavy on-page optimization. In other words, if Google considers that your website optimization is beyond acceptable limits, your website will be red-flagged and automatically restricted or penalized. There is a fine line between over-optimization and spamming, and it is on this line that Google can appear to err. However, this is not a mistake by the search engine - in fact, Google calculates rankings by considering thousands and thousands of different factors - and a lot of importance is attached to average “trends” within the niche / keyword range that a website is optimizing for. The bottom line is that over-optimization is non-spamming search engine optimization that is misread by Google as being beyond acceptable limits, thus leading to a penalty in search engine rankings.
What criteria does Google use? To understand why Google can consider certain websites over-optimized, it is important to factor in the criteria that Google uses to rank websites. When fully indexing a website, Google does not just look at the optimization of the target website; it also compares the website with all the other websites that belong to the same niche / category / keyword range. Through this comparison, Google can then figure out the following: * Is this website “way more” optimized than the current top ranking websites? * In the past, have over-optimized websites been discovered as spam websites? * What are the trends / acceptable limits for well-optimized websites in this niche/keyword range?
Since Google is automated, it cannot do what we do - look at the webpage and determine if the purpose is spam or delivering truly useful information. Instead, the search engine uses historical trends to predict what the acceptable limits of over-optimization are, and how likely over-optimized websites are to be found out as spam. In other words, your website may be red flagged as being a potential spamming website even though your only fault might be that you were “perfect” in optimizing your website while your competition was left far behind. Google takes both on-page and off-page optimization into account when checking for over-optimization / spam, and as such it watches out for over-optimization in all ranking factors - your backlinks and your tag optimization (meta tags, title tags, header tags) being most important.
A lot of what I am talking about becomes invalid if one tries any overt search engine spamming technique, such as stuffing your pages with keywords, white on white text (something I talked about in the first few lessons) or backlink spamming (building too many backlinks with the same anchor text in a short period of time. But it is also possible that you have followed advice and still have your website penalized for over-optimization. The real question then is: How can you avoid such penalties?
Avoiding the trap of over-optimization As I mentioned at the start of this lesson, search engine optimization can be boiled down to two simple steps: * Getting it right and… * Doing it better than everyone else .
In the context of over-optimization and avoiding unnecessary penalties, this rings especially true. If you optimize your website within search engine guidelines and according to proven optimization practices, you have it right. While putting too little time on SEO is a serious mistake, the search for perfection within SEO is a time-wasting and fruitless effort. Too much focus on getting the page structure “just right” can divert attention away from the more mundane but equally more important tasks - such as adding more content or monetizing the website.
The next step is to eschew perfection and find out what your competition has done. Suppose that you are optimizing your website for the term “landscaping”. Which of the following approaches would you realistically choose? - Go full-throttle on your search engine optimization, spending as much time as necessary to get maximum value out of each word, link and page in your website, so that you can get the highest ranking possible. - Analyze the top 10 webpages for the term “landscaping” and understand what optimization has been performed on them (natural or artificial). Calculate the number of backlinks, check for authority inbound links - and once you have figured out what your competition is doing, and do exactly the same - only a bit more.
The first approach might mean that you are guaranteed a top position on the search engines, but has two problems - you will waste a lot of time and resources in this search for perfection and more importantly, your website may be flagged for over-optimization. On the other hand, the second approach does just enough to beat the competition - without pushing you or your budget to the limit. Over-optimization is a phenomenon that is particularly difficult to figure out - how does a SEO Experts really determine whether his new website is in the sandbox, penalized for over-optimization or just doing badly in the search engines? While trying to find out the real cause for your poor rankings may satisfy curiosity, you would be better served by following the “second approach” above.
Search engine optimization is a long-term, low-intensity process. You keep building links and adding content, so that eventually your website not only escapes the infamous sandbox but it also starts to rank really well on the search engines. And as for over-optimization - as long you follow search engine guidelines and don’t go too far above your competition, you will be fine.

Search Engine Optimisation SEO is the most common phrase in the cyber world nowadays; it is hard to any website owner who has not heard of this. Now, what is Search Engine Optimization and why is it the most discussed topic of the Internet world? There are several answers to this question, but the most relevant answer is that it helps the websites to get enormous success in the Internet world. This Search Engine Optimization is often considered as the backbone of the websites; with the support of any Search Engine Optimization Company it is almost impossible for any website to get success in the internet world. Drawing maximum website traffic is the main purpose of Search Engine Optimization Companies, but they cannot achieve this directly. The Best SEO Company optimize the websites in such a way that it gets high rank in the search engines, which increase its visibility in the cyber world. The more people get to see that website in the search engines; the better is the chance of success for the business.
Hundreds of Affordable SEO Firms have grown up all over the world and among them the Affordable SEO Services a has gained huge success and popularity. The Search Engine Optimisation services perform several important tasks on the websites, which helps the websites to get superior ranks in the search engines like Google, Yahoo! or MSN. Among the tasks performed by the Top SEO Companies , the on-site and off-site optimizations are the most important ones. Both of these procedures are extremely difficult but effective; because of successful application of these techniques, the websites rise high up in the search engine’s page ranks. The Search Engine Marketing Company performs each of these optimization steps successfully and after several months of successful optimization, positive results are seen.
The rise of the Small Business SEO companies has not only helped the online businesses, but they have also formed large job opportunities for the common people. Experienced and well-equipped writers compose the contents posted by the optimizers in the websites in off-page optimization. These contents are the most important part of the off-page optimization process; the link of the website to be optimized is posted along with these contents in hundreds of websites and article directories. The importance of the website to be optimized increases a lot when people find the link in these high quality contents. People automatically get attracted to the website, when they study these articles in which the website’s link is given. The main process involved with off-page optimization is this link building process, where contents are posted in hundreds of other websites. Nowadays, most website owners go for the Indian Search Engine Optimization companies to get their websites optimized, as they know that these Indian Search Engine Optimization Companies are the best and provide the best services at cheapest rates than other SEO companies of other countries.

The only aim that every businessman has is to earn huge profit in his business and the best way to do so is to promote the business to the target customers. Even the online businesses hold the same criteria. It is impossible to get a good online business in the Internet world, if the site owners do not take proper steps to promote the website to the worldwide Internet users. Several millions of people surf the internet everyday and getting hold of these huge numbers of users the main aim of the site owners; although it is extremely difficult to achieve this goal. Attaining superior ranks in the search engines help the site owners to achieve this goal. There are billions of websites in the Internet world; and most of them aim for that superior rank. So, it becomes very hard for any website to outrank the thousands of other sites and get a superior rank in the search engines like Google or Yahoo! This goal can be achieved if the website owners take help of Search Engine Optimization Companies

Search Engine Optimisation SEO is a process, which helps the websites to get a good rank in the search engines. The Internet world has become so much over populated with the websites that website optimization has become a must need for every website looking for a good online business. Without proper Search Engine Optimization it is just impossible for any website to get superior ranks. When any website is published in the Internet, it remains unknown and invisible to everyone. It remains deep beneath the load of thousands of other websites in the search engines. Proper Search Engine Optimization by any Search Engine Optimization Company helps the websites to rise up in the page rank of the search engines outranking other websites, to get superior ranks. Optimization of a website consists of two main parts; on-site optimization and off-site optimization. In the on-site optimization process the Best SEO Company perform tasks on the pages of the website and in the off-site process, the
Top SEO Companies </a use the concept of link building; i.e. the website to be optimized is linked with hundreds of other high ranked websites.
Both of these methods of Search Engine Optimization are essential for the websites; most well known
Affordable SEO Firms provide both of these optimization facilities to the websites. The main purpose of an Affordable SEO Company is to increase the volume of traffic of the websites and to achieve this goal; they optimize the websites in the exact manner. The more traffic a website gets, the better is its chance to draw more target users to the website and better gets the chance of success of that website in the tough competition of the cyber world. Nowadays, most website owners hire any Search Engine Optimisation services to optimize their websites, as everyone know the importance of Search Engine Optimization and also results they have to face if they neglect the services of Search Engine Optimization.

In order to find the Best SEO Company, there are just a few things to look for. Basically, you want to know what Search Engine Optimisation services the organization provides. More services provided means more value.
All businesses, large and small, have advertising budgets. Costs for search engine optimization should be included in the advertising budget. Logically, you want to get as much as you can out of every advertising dollar.
Some business owners think that search engine optimization is unnecessary or they try to do it on their own. While it is possible to do the things that the search engine positioning teams do, it is time consuming, to say the least.
When it comes to SEO, any business owner that does not make some effort will get very little traffic. There are billions of websites on the Internet today. Thousands, if not more, are probably offering the same services or products that your business offers. In other words, competition is fierce.
Hiring the Search Engine Optimization Company is like hiring several new employees. One specializes in creating inbound links that lead from other popular websites to your own. Another specializes in writing press releases, a popular way to announce the arrival of your “brand new, exciting website”.
One of your new employees i.e Search Engine Optimisation Consultants will evaluate your current website, suggest changes that might need to be made and make them with your approval. Yet, another will specialize in social networking or blog posting.
Other advertising options that might be suggested by the Affordable SEO services include becoming a “sponsored result”. But, getting a high ranking on the free listing side should be the first thing that the staff focuses on.
Ultimately, this is another way to grow your business. But, as mentioned above, the services offered by these Search Engine Optimization Companies vary. There are hundreds of thousands of Affordable SEO Firms that claim to provide search engine positioning services. Some are, of course, better than others.
Ask for a free analysis and customized proposal. If the organization quotes a price without first evaluating your current website, you should be suspicious. The Top SEO Companies would never operate in that fashion.
In order to find the best Search Engine Optimisation services, ask for references. Treat this as you would treat the hire of a new employee. You want to know about the company’s experience, or the number of years in business and you want to be able to contact other business owners that have used the service. Finding a few SEO companies with happy customers will give you your short list. Then evaluate your short list to see what each company offers and decide which companies are a good fit for your business.

Is a website’s content really that important? If you want to rank well on search engines, yes. Search engines are all about content. When searchers type in a query on a search engine, it produces search results that show the most relevant content in its repository based on the keywords in the query.

Quality website content is king. Google handles about 34 000 searches per second. Think about that for a minute - that is 2 040 000 searches per minute and 122 400 000 searches per hour. Consumers are looking for information and they want relevant, informative content.

In order for your website to appear on search engines’ result pages your website content has to be well optimized. That’s where Search Engine Optimisation SEO fits into a digital strategy. Search Engine Optimisation services comprises a number of factors, but your content and keyword strategy play an integral part in your overall natural search campaign. The goals you want to achieve through your Search Engine Optimization Company (e.g. increase sales or offer informative content) will also have an influence on your website’s content strategy.

Many Search Engine Optimization Companies make the mistake of writing content for search engines by stuffing keywords into the copy. This results in the website copy being difficult to read for human users - a sure way of losing website visitors. First and foremost always write for your human traffic, then go back to the content to see where you can fit in relevant keywords without breaking the flow of the copy. Internet users are more likely to scan online copy, so content needs to flow easily and logically. To make it easier for visitors to scan your web copy, bold the keywords and key-phrases you want them to pay attention to.

An analytic s package will tell Search Engine Marketing Company how visitors engage with your website and which pages have the highest exit rates. A high exit rate on a certain page could indicate that visitors are not finding what they are looking for on that page. There is no excuse for not making use of an analytic s package, especially since there are numerous free options available (like Google Analytic s).