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Gregory Markel, renowned the co founder of Infuse Creative and having 12 years of expertise in search engine marketing with Search Engine Strategies, optimization of mobile web sites and content for such popular mobile search engines as Google Mobile, Yahoo Mobile, Ask Mobile and others. He began his SEO career in 1994 with the real estate web site vertical, as one of the industries first real estate site optimizers, eventually landing his SEO code on over 60,000 web sites with many still highly ranked to this day.

During the course of his career Gregory ‘s company have achieved first page SEO rankings for many of the most competitive keywords on the planet including, “music”, “movie,” “Paris Hilton “, “Britney Spears”,”mp3” and countless more. In addition to Fortune 500 clients, He provided search marketing services to dozens of the most popular music, television, and movie websites, including Led Zeppelin, Eminem, CSI, Madonna, 24hrs, Austin Powers, Lord of the Rings. He mentioned that the Google Mobile Search engine is currently the top mobile search engine according to the Telephia mobile search report, followed by the Yahoo Mobile Search engine.

Gregory emphasized that mobile web sites need to have very persuasive, well written titles and descriptions, as well as provide a fast and quality user experience to the consumer, despite of the handset type the consumer is using, and otherwise mobile searchers turn away from the site and do not return. He also mentioned that mobile searchers, probably due to the difficulty in typing on a handset, use only 2-3 word queries and those mobile search marketers should note this when selecting keywords.

Infuse Creative provides, ecommerce, lead generation, entertainment, and brand awareness clients such as PacifiCare, Mazda, Kazoo Toys ,New Line Cinema and others full service search engine marketing & Internet marketing services.

The search optimization landscape has changed significantly over the past few years. Many marketers are preoccupied with optimizing their web sites for free rankings in search engines. However, one search optimization expert advises marketers to safeguard their businesses by not investing in an optimization-only strategy. Today, many search engines no longer provide free search results. Companies must pay to be listed there. If they don’t pay up, they’re missing the opportunity to reach a lot of consumers.

It’s now expert against expert for ‘top ten rankings, in a very tight playing space. Optimization is a vital part of a successful search engine optimization marketing strategy, but a lot of companies are relying on it. That’s like walking on a high wire without a net. Companies that want instantaneous traffic from search engines should go for pay-for-placement advertising. Even once solid rankings are achieved through search optimization, advertising is a complementary campaign.

Another problem with optimization is the constant battle against search engines and competitors for high rankings. Algorithm-based engines continuously change how they rank web pages. And competitors constantly modify their sites to achieve or sustain rankings. Many companies are now outsourcing optimization to search engine optimization marketing firms, or training an in-house team.

It’s a balancing game for the champions of this sport. When keywords are too expensive to bid on, marketers can lower or drop their bids while they’ve scored free rankings. And for the keyword rankings they can’t get through search optimization, or if they need a traffic jolt, they can pay for placement.

The science of Search engine optimization revolves around keywords and keyword density. Efficient search engine-friendly content attains a strategic balance between, length of the copy, relevant, original text and keyword density and positioning. Press release content that gets high rankings for one search term may not have the same results for another. To make sure your optimized press release is successful for your search optimization marketing, SEO Inc.’s professional SEO copywriters have vast experience writing for the search engines.

A well-written optimized press release will achieve more exposure and boost the visibility of your brand and company web site. Besides reaching prospective clients, optimization will place your press release in front of the 98% of journalists that go online daily. The vast majority of journalists use news search engines to spot new stories and companies to cover. By optimizing your press release for your search engine optimization strategy, you enhance the probability of the press finding your release. On a daily basis the press and potential customers tap into online outlets like Google News, Yahoo! News, and MSN News to read the news. To retain a strong presence in all the avenues your prospective customers may be frequenting, you need to be visible in these news search engines. With an increasing number of companies distributing their press releases online, it’s critical that your press releases are optimized for these news search engines.

Search Engine Optimization Inc., a foremost search engine marketing firm, declares the addition of Optimized Press Release services to its complete schedule of highly effective search engine optimization services. SEO Inc. clients will now be able to gain from professionally optimized content that not only achieves high rankings in news search engines but also improves online visibility.