SEO News » Blog Archive » Content is Still King When it Comes to the Best SEO Practices


16
Mar

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Search engine optimization (SEO) experts and companies make every effort to fill their clients’ websites with relevant content so that these websites will receive a high ranking on Google. Content not only comes in the form of articles. Content may come in the form of info graphics and multimedia, too.
SEO experts agree that a website does not need to be filled with articles stuffed with relevant keywords in order to rank highly on search engine rankings. In fact, content can be compromised if it is stuffed with too many keywords. Instead, content can be presented in different ways, such as memes and webinars. The point is that the content should be interesting, relevant and engaging enough for Internet users to read and pass on to others.
Yet even the most entertaining meme, article, or multimedia content will not generate enough traffic to a website if it is not properly promoted. The top SEO companies work hard to promote the content of their client’s websites by spreading the word on social networking websites. The best SEO company understands the power of Twitter, Facebook, Pinterest, Instagram and similar networking sites for reaching out to a wider audience.
The top SEO companies make use of the fact that there are over a billion Internet users who spend a lot of their time on Facebook. These Facebook users spend time online to get in touch with their friends and family members by sharing photos, links, articles and multimedia content. By creating a Facebook fan page for their clients, the best SEO company is able to tap this vast Facebook audience.
Through the Facebook fan page, any business can share content to their fans, which can then be passed by Facebook users to others. This information can go viral, as content is passed on to many Facebook users. And this information can lead users to the website from which the content emanated, your business website! This translates into more traffic to the website and higher SERP (Search Engine Results Page) ranking in the process.
The best SEO company also utilizes bloggers to reach out to a wide audience. Respected SEO experts submit content—articles and infographics, for instance—to appropriate bloggers to get the content featured on blogs. Readers will see the website linked to the content featured on the blog, and they will click over to the website for more information.
The top SEO companies employ different strategies to ensure that the content of the website of their clients will reach a wide audience and translate to higher traffic in the process. Visit Bergstrom-SEO, one of the best SEO companies, for more information about how SEO can work for your business’s website.

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