Websites might have some idea what keywords they should target. For example, if a website sells Mac computers, they should naturally try to target and optimize the website for “Mac computers”; however, it is foolish to begin optimizing a site or ranking for a keyword without completing the proper keyword analysis and research. This information can help a SEO company determine which keywords are truly attainable and which have too high competition levels or too low search demand. These factors could be the difference between a SEO plan working successfully and the plan falling flat.
The best SEO company conducts several steps before finally settling on a set of targeted keywords. To begin, the company conducts keyword research, as well as performance and competition analyses. With the help of programs like Google Analytics and Google Adwords, the best SEO company can determine which keywords are currently driving traffic to the website and the potential of these keywords. As mentioned before, if a keyword has too high competition or too low search demand, it may be worth it to look at other related keywords. On the other hand, if a keyword has a good amount of search demand and moderate levels of competition, it could be a keyword worth targeting. This step also reveals which long-tail keywords can be utilized in niche sections of a website.
In addition to these steps, the SEO company can develop and manage Adwords campaigns, as well as focus on conversion analysis so that they may fine tune the keywords focused on during the SEO campaign. Any business owner should be wary of SEO companies that do not take the time to conduct proper research before beginning optimization. Bergstrom-SEO, for example, uses keyword research and analysis as a jumping off point to begin planning a comprehensive SEO campaign.