Link-bait is a well-known and well-utilized tool that many webmasters use frequently in order to pull more traffic into a link. One popular method of link-baiting is controversial debate; start up a heated topic and watch the people come.
A few other methods of link baiting:
- General discussion - Entice users to add their two cents to the topic at hand, discussion can be about current events, controversial articles, or anything in between.
- Offers - Offer users something in return for visiting your site, a joke, a fun game you enjoy playing on the net, or some cooking tips.
- Images - Putting up a few cute, funny, or scary images can bring users in, who doesn’t like taking a minute out of their day to check out some photos
Now, Link-baiting sounds like a deceptive trick used by malicious webmasters in an attempt to suck hits from unsuspecting users, but really, Link-baiting can be a fun or informative experience for both parties.
Consider Link-baiting in your next project, see if you can find any useful strategies. Just don’t fool people or deceive them, they usually get pretty angry when they’ve been had.