SEO News » 2010 » August


Note: With wordpress 3.0, this decision just got much easier. Use wordpress.

If for some reason, wordpress won’t work for you, finding the right SEO Content Management System (CMS) for your business can significantly benefit your company, saving you both time and resources. The right SEO CMS can attract invaluable exposure from major search engines across the internet, so long as all prerequisites are met and basic requirements are satisfied.

How to procure a healthy SEO CMS investment that will continue to benefit your company. Before we get into specifics, you may want to compile an inventory of all the current issues you would like to see changed, resolved, enhanced, or eliminated and be sure that the company you are collaborating with is capable of handling and resolving all of your concerns.

Now, it’s obvious that there isn’t a system out there that knows your companies website better than you and your team, so clearly mapping out a hierarchy of the site in the early phases would be a great idea. Be sure to include all of the categories, listings, headings, sub-categories, pages etc, etc. Doing this will provide you with a clear image of your end goal and allow you to see if an SEO CMS is going to be required. Your SEO CMS should be able to accomplish all of the following features and functions:

  • The capability of adding distinctive page headings on pages throughout the whole site
  • The ability to produce URLs that are easily recognized by popular search engines by utilizing keywords from the home page within the URL.
  • Complete access to the site’s chief navigation and the capability to influence and apply code changes if ever necessary
  • The capability of easily adding distinct Meta’s such as Meta Keywords, Meta Description,
  • Error redirection: Anytime site redirection is required, error 301/302 will appear your SEO CMS should be on top of this issue and have it resolved in minutes, no excuses. If a redirection is required, the problem must be addressed and resolved.
  • Must be current and up to date with all W3C standards that can densely influence HTML validation. Watching HTML tags and cutting out lose rear code weight on pages. Not factoring in these basic requirements may not necessarily influence rankings negatively, but will considerably aid the website’s accessibility, if this process is completed correctly, document size should shrink significantly (100kb seems to be a desirable size). This system will improve the overall experience by slashing on site load times.

Their systems should dispense SEO statistics for virtually all pages.

Common used statistics usually consist of:

  • All keyword rankings on popular search engines
  • Inventory of all keywords on each page
  • Keyword density for page next to each set
  • Number of sub pages beneath primary page
  • Overall Page Ranking
  • Keyword rankings on major search engines if any

Templates and Blueprints

All of the Blueprints should be completely 100% customizable here are some basic factors that you should understand should your SEO CMS be taking advantage of template use. Your SEO CMS should adopt different template styles that can each be associated with different status directories SEO CMS should inquire to you about the preferred template for newly created pages. Though not necessarily directly related to the SEO part of CMS, the following are important features to look out for:

Tech support: Simple, when there’s a problem, you want to be able to contact your CMS to ensure that the problem will be resolved A.S.A.P. you are running a business here. A company with good tech support is definitely something you’re going to want to keep an eye out for.

Site back up: Is your CMS capable of website back-up? This feature is definitely something your going to want to look for because it can be a lifesaver should Murphy’s Law decide to step in, consider it an integral insurance policy for a rainy day.

Multiple User Access with varying levels of access? Having multiple user accounts is also a handy feature that definitely comes in handy if you hope to divide work loads amongst team members. Different levels of access ensure that you remain a top administrator with full control, while providing access and permission to other users. Over the course of your read I hope I was able to enlighten you on some core aspects and expectations of SEO CMS, by now, you are prepared enough to choose a CMS that will suit your business’ needs and fit all your requirements.

Tips for Better Search Engine Ranks

If you own a website, you probably want people to see it. If you want people to see it, then you better be high up on google for some popular keywords. In today’s competitive world, higher search engine ranks are considered to be the holy grail of internet marketing. It’s actually not as hard as you might think to get placed high on Search Engine Results Pages ( SERP). The problem is many of us have no idea how to begin.

It’s not necessary to know about search engine optimization inside out to be successful. However, certain basic tricks definately help. Here are a few tips to help you get higher rankings and boost traffic for your website on major search engine rankings.

Optimize your site on an extensively researched keyword phrase

Do extensive research while selecting your keyword phrases. Ideally, the phrases should be popular, and the websites that turn up in Google when you type in the keyword shouldn’t be very good (they should have a low Pagerank). Always take into account what the niche viewers are might be looking for. For better search engine traffic, long-tail keyword phrases are the way to go. It’s good for sales too as you get highly targeted traffic searching exactly what you are offering them. You can take the help of some advanced research tools such as Wordtracker, KeywordDiscovery, or even Google’s Keyword Tool to find the optimal phrases for your site.

Well managed Links guarantee higher rank

The tremendous importance of linking can be understood when you realize that todays major search engines use the quality and quantity of incoming links in their ranking algorithms. Simply put, if your site has more inbound links, search engines would give a ranking boost to your site based on the links. Search engines consider only those links that are from quality sites having relevant content. Don’t worry if your site doesn’t have many links. You can start link building and get some. Participating in blogs and forums with your signature link to your web site is a great way to have serious link building. However, don’t opt for ‘link farms’ as it will have an adverse effect on your search engine ranks.

Title bar can be used to optimize the keywords

Title bar is an effective and yet often the most overlooked feature of any page. Most of the time you would observe when the browser opens your home page or any other page for that matter, it generally displays either untitled or your site’s name. But it can be used to contain your most important keywords on your homepage. But make sure to use distinct keywords, and the length should be restricted within six words. Also avoid using very long keyword strings.

Build your site as “crawler-friendly.”

It doesn’t matter what scripts you have used for links and menus of your site, but it’s a good idea to have some form of HTML links in the main navigation on every page which link to the top-level pages of your site. This alternative means of navigation is helpful for the search engine crawlers to pick the relevant links.

Hope the tips discussed above will be helpful in boosting traffic for your site. Remember, a properly optimized site having high search engine ranking for every page helps it to attract many highly targeted visitors who may eventually become serious prospects!

Writing your own articles can be a challenging task, not everyone is a proficient and skilled writer, believe me, I know. There’s a nifty trick out there that can save you time if you are hoping to generate your own content. Summarizing and re-writing or editing someone else’s articles can be a great way to quickly compile loads of content, just be sure to have the original authors permission!

There are a several ways to get content that you wish to modify. For instance, two sample methods are:

Tracking down some nice articles on the net and contacting the author to ask for permission.

The second way is to higher writers for you, generally writers are cheap and will often sell you the rights to their work.

Avoid, at all costs, infringing on copyrighted material, you will be sued!

Here is a list of very useful, very practical places to find content.

  • Websites - Just be sure to ask for permission if borrowing content.
  • Guest Generated Content - Create a Forums section on your website, or a small Q & A section, this will allow guests to generate content for you unknowingly!
  • Content Syndication Sites - these sites contain free content for you to borrow, the only catch is you must provide a back-link to the home site.
  • Government - Any content produced by the American Government is free, this is not to be confused with material produced FOR the American Government. Exclusions include the postal service and the national technical information service
  • Hire a Writer - Consider hiring a University student as a part or full time writer to generate original content for you, this is often a cheap and effective solution to your content problems.
  • Open Content - Content that falls under this category is free to re-use and modify as long as you do not claim original ownership. For more information, conduct a Google search on “copyleft content”

Whether finding content in order to modify it, or generating your own, be sure to keep the content relevant to your site, this is SEO! Also I cannot stress this enough, do not forget to ask permission from original authors!