SEO News » 2010 » July


Search Engine Ranking of a website is important for any Search Engine Optimization Company and Online Marketers. Search Engine Optimization, Inc., announced the future launch of Engine Tracker, a service that constantly monitors 18 key criteria used to rank the websites of the customers choice. The service facilitates webmasters, SEO specialists, corporate executives and marketing directors to notice the key factors contributing to their search engine rankings in addition to those of competitors combined in one spot, keep track those values over time, and immediately make out significant changes in any of the criteria to help their online marketing strategy.

The services include the number of pages indexed in major search engines like Google, MSN and Yahoo, inclusions in the four major directories, inbound links to major search engines, Googles page rank and Alexas traffic ratings. It helps the customers to create customized email alerts informing them of changes that meet user-defined thresholds (for example, if Google links decline from 25,000 to 21,000).It also contains a blog offering specialized analysis of updates and other changes to the main search engines.

Online marketers need to be aware of the reasons behind the search engine ranking to run effective search engine optimization campaigns, take immediate action when necessary, and see how those actions or others affect their Internet positioning. It has been a tedious and time-consuming manual job. The Engine Tracker service makes it easy by gathering all of the information and reporting processes to give subscribers fast, accurate and timely insight into their online marketing status.

Dashboards utilize up and down arrows that instantly convey changes in ranking values; mouseovers that reveal the raw data behind those changes; and other features for rapid interpretation. Charts can be customized to show the data that is most significant to that customer; organized to provide at-a-glance comparison of subscribers and competitors ranking values; and printed and/or saved as an image for insertion into other reports.

For better search engine ranking, Engine Tracker is definitely useful. It can check any number of URLs. The service automatically collects the required information on the 18 primary criteria used in the formulas that decide those sites search engine rankings. That information as well as any data collected in live user checks is then saved in a database and included into charts and grid-type dashboards that are automatically generated by the service for trend analysis.

In the beginning, Search Engine Optimization was a simple task. One could just throw in as many keywords and phrases as possible and create a relevant tag and Google’s index would give it a high ranking. Unfortunately for us, things have changed a bit; Google has wizened up, and learnt that they must rely on more than just keyword density to determine Page Rank. Today, Google uses over 200 determining factors to decide a websites position in its indexes.

Shortly after Google adopted new defences from keyword spamming, a new form of “cheating the system” was being utilized by the masses. Webmasters began buying and trading links in large amounts. Back-links were the new key to success and there was no shortage of willing webmasters awaiting a trade.

Google was forced to adapt again, they wanted to create a system that would apply value to every link on your page, if the link was relevant to the information on your page, it would score higher, if it was a useless link acquired in trade or from a quick purchase, it would score much lower if anything at all. Of course the more valuable links you have, the higher your Page ranking in the index.

Every year Google invests more and more money into their algorithms in order to protect their functionality. They want to ensure that relevance remains a top priority when indexing websites.

When Google employed its “Big Daddy” update, sites that had been swapping links and webmasters that had been purchasing them excessively were punished. Some were even banned from the search engines for their actions

The key to scoring a high ranking in Google’s index is to essentially write for your audience, not for the search engine. If you write naturally your website will be recognized by Google for that and will score higher.

Here are a few more tips to help you out:

  • Flash and JavaScript sites are un crawl able by search engines! Avoid them!
  • Predict what phrases or words your audience will use when looking for you in Google’s search bar, incorporate them into your articles.
  • Contact other sites closely related to yours and share links. These related links will score you points ( Avoid excessiveness )

When utilizing SEO strategies, do try to avoid confrontation with marketing strategies!

The two have a past of not blending well. Instead try to apply them into each other, find a comfortable median in which you can advertise your site while collecting back-links at the same time. Sites like Digg, Reddit, and community forums are fantastic promotional tools.

Remember these key points and you’ll be fine!

  • Design your site for your audience, not your favorite search engine.
  • Stay away from irrelevant links; they may harm you in the long run.
  • Explore popular relevant sites and inquire about a partnership or shared link.

Trying to fool search engines is just that; foolish. Instead of trying to earn a higher page rank by “beating the system” just earn it; collect, build, or write quality content and you will success will find you.

ogs are popular on the net today; chances are that if you don’t have one, someone you know does. Blogs are incredibly useful tools when it comes to creating back-links for a website, and anyone that can, should take full advantage of this capability.

It is well known that the best place to post your blog is on a content thin site, one where your articles will generally attract a fair bit of interest, this way your back links will be more active

Blog readers are read blogs because they enjoy being entertained, or informed by other, regular people. Blogs are a great way to get information fast and if your blog is credible and reliable, your readers will tell friends eventually earning you back links

A good strategy for using a blog to collect back-links is to write a blog that is highly relevant to your original site, the higher the relevance, the more valuable the site is to Page Rank

Consider finding a template for your blog to keep your links organized together, and separate from your main text. A template can also help users navigate more easily. Here are some basics of promoting your blog:

Fundamentals of Promoting.

1) Find other relevant blogs and link back to each other.
2) Contact highly relevant, highly credible sites and ask them to link your site
3) Link-bait your blog with a teaser for cool info.

What benefits does linking to other blogs provide you with? Well you are spreading exposure, earning a higher page rank, and gathering important back-links!

If possible, Ping your blog entry, that way every time there is an update, the hosting site will be informed and will re-crawl for the updates keeping you current.

On top of Pinging your blog, submit your blog to as many directories as possible, often times these directories will take care of the pinging for you.

It’s very important that your site has a blog to gather back-links for it. As any SEO firm knows, back-links are an immensely important factor in gaining page rank.

Search Engine Optimized Press Releases (SEOPR) are an invaluable tool in any SEO campaign. They may seem small and insignificant but they in fact are one of the most useful tools to adopt into your arsenal. Search Engine Optimized Press Releases are one of the simplest ways to quickly generate back-links, an incredibly useful thing to have if you hope to have a high rank in Google’s Index. Wondering Why?

Back-links:

To put it as simply as possible, SEOPR is an extremely efficient way to generate back links for your site. The Press releases are an effective way bundle your keywords, key phrases and site link, the PR’s are distributed around the net and before you know it, one back-link has turned into 30. The more back-links you have, the higher your ranking is because Google’s Googlebot recognizes that your site is gaining in importance!

Online News Articles are typically more desirable than standard internet searches, so in another mans words, people searching for online news articles are more likely to stumble upon your press release, which increases your search engine ranking.

Exposure:

Once your PR is released, it should be linked rather quickly news stories are typically quicker than standard articles, sending early exposure to news sites, and generic search engines. Several news stories sites archive articles which will prolong your exposure.

Increased Traffic to Your Website:

The more relevant content you write for your site, the graver the reviews, your site will gain credibility and recognition, over time, with deep enough exposure, traffic will begin to snowball and you will notice larger and larger amounts of hits. Soon enough your press releases will be featured on very reputable sites such as Google, or yahoo and potential customers that may be searching for your services or products will see that reputable and credible you are and will give you their business rather than your competitors.

Search Engine Optimized Press Releases are and excellent way of spreading awareness and gaining exposure. If your company is planning on releasing a new product, or have grown in size, maybe is upgrading to a larger facility� write a press release about it!

If you are looking for a daily dose of search engine marketing, you will find SEOJ quite useful. Search Engine Optimization Journal, a top-notch search engine optimization blog, recently declared their one year anniversary since its commencement. This search engine optimization blog has developed massively while covering the latest trends in search marketing as well as an array of other widely talked about search marketing topics. Although many blogs exist on the subject of search engine ranking, Search Engine Optimization Journal has grown at a rate that is unparalleled with much of its competition.

Over the last year, the search engine optimization industry has continued to evolve and thrive. Search Engine Optimization Journal contains a range of blog posts including general and informative articles that can help the novice and advanced reader to develop their techniques and knowledge of search engine marketing. In just a year, the blog has grown the average monthly visitor count to over 22,000 unique visitors. Updated daily, the average reader can be assured to receive quality content as well as breaking industry news. Search Engine Optimization Journal is written by search engine optimization expert and Brick Marketing President Nick Stamoulis.

The Search Engine Optimization Journal blog not only covers new industry trends but also references many other hot SEO topics from other principal search engine marketing blogs on the web. Some of the topics that the Search Engine Optimization Journal include SEO Content Development, search engine marketing, search marketing, Landing Page Optimization, Local Search Marketing, Search Engine Reputation Management, Search Engine Positioning among others.

If you are building a website for commercial purpose, you can’t afford to ignore the importance of search engine optimization and search engine marketing. Having a web design firm build an e-commerce website has become a cakewalk. Interview a few firms, find one that fits a precise budget and have them start building. There are details that many start-up online entrepreneurs forget about, analytics. Search Engine Optimization Journal has added a new analytics section to their already established industry blog.

Being a leading forum for search marketing, Search Engine Optimization Journal knows there is a great need for knowledge on this significant aspect of building a website that they have added an entirely new section dedicated towards this information. When launching a website it is just as vital to know where all visitors are coming from as it is just driving visitors to a site. How can a website visitor make informed decisions on marketing their website when they don’t even know their visitors patterns on the site? It is very important to know when a visitor sits on a page for five minutes or fifteen seconds so that a website owner knows where to make adjustments on a website.

Integrating search engine marketing tools with your ecommerce website has many benefits to it. For a starter, knowing your websites visitors patterns will allow you to have an advantage. When it comes time to make adjustments to a website they can be made according to well gathered data instead of guesses. When a business owner has just dumped their life’s savings into a business the livelihood of that business will depend on how website visitors use every square inch of that particular website. Before diving into any marketing and search engine optimization for a freshly built website the website owner should allow the freedom of having some sort of analytics information to not only present to their team but also for themselves to analyze.

Analysis of data has paramount significance both in search engine optimization and search engine marketing. No successful online business makes in today’s industry without being able to analyze all analytics data. If the plan is to have an in-house team of marketers for a particular website they will base many of their marketing decisions on this analytics information. With analytics information the team will be able to see what countries visitors are coming from and how long they are spending on a specific page. They can also see exactly which links are working to help grow a business. If a marketing department has been performing social media marketing for 6 months and the website analytics tells the team that nobody has used that link to make it to the site than they know that shifting gears in a different direction will be beneficial.

A search engine marketing effort is almost ineffective without analytics information. Without have analytics information they would never see if a referring link was actually working or if it was just sitting there quiet. In today’s ever changing industry it is important to have as much ammo as possible otherwise a businesses marketing efforts could be wasted and that is something that is just not acceptable these days. Well gathered analytics information will allow any business to allocate their marketing dollars in the direction most beneficial to the success of that specific business.