They need a new name. I was hoping this release would be able them getting a new name. Sadly, that is not the case. ROI Media LLC. (Yellow Page CMR firm) Holds what they are referring to as a ‘Game-Changer’ Promise for Advertisers in revitalized ad spend program. Of course, promising is easy. The tricks is to back them up. From what I can tell, they did not succeed…
Here’s what YPA (Yellow Pages Association) has claimed.
Marketing Representative which represents clients who advertise in yellow pages directories in more than 3 states with 2 publishers and are in at least 20 directories. ROI Media provides its clients strategies in directional marketing, both in print and online via yellow pages, IYP, SEM (Search Engine Marketing) and Local Search Optimization. ROI Media’s website will feature client login for online tear pages, call measurement and other tools giving clients easy access to valuable decision making data.
They go on to write a bunch more words without actually saying anything. I do however agree with McLaughlin when he said: “Now more than ever, its important to make every advertising dollar count.”
I got a little tired and actually went to the website. This is yellow pages. Yeah, they’re not innovative. ROI MEDIA LLC is a yellow page Certified Marketing Representative which represents clients who advertise in yellow pages directories in more than 3 states with 2 publishers and are in at least 20 directories. ROI Media provides its clients strategies in directional marketing, both in print and online via yellow pages, IYP, SEM (Search Engine Marketing) and Local Search Optimization. ROI Media’s website will feature client login for online tear pages, call measurement and other tools giving clients easy access to valuable decision making data.
It looks like ROI MEDIA LLC resells yellow pages ads. So, we’ve got a reseller of a non-innovative company. Can you say dinosaur?
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