Well, me, and you. We all benefit. That’s the point. Increase Visibility, a leader in the field of search engine optimization and marketing has studied this issue. Read on for a short article that talks about how articles generally help everyone involved. That is, as long as they’re good. If the articles are bad, then well, it’s just a waste of everyone’s time and money.
Increase Visibility fond that a large number of search engine optimization advice articles and has discovered the authors usually receive more benefits than the readers. The typical SEO/SEM article for a given topic provides the same information found in numerous other articles. Many of the authors take advantage of link building opportunities for their website. These (evil and conniving) authors and are not offering something of value to the reader. But, they’re also kind of wasting their time.
Increase Visibility, an award winning search engine optimization (not sure what award they got - but I don’t think it was given out by their mom - so it’s probably more or less legit) has reviewed a large number of internet based search engine optimization articles. Surprise, surprise, they discovered that the writers of the articles often benefit more than the readers. Most SEO/SEM articles basically offer the same information. New insights are not provided. The authors are really just doing it for the backlinks. They are trying to benefit from the links they placed in their articles that point to their website. Is this OK as long as they offer something of value to the reader?
By cranking out many link containing SEO articles and posting them at popular informational websites, authors are trying to increase their link count. Content is not the main priority. In addition, many search engine optimization experts are simply not going to offer the public their unique, highly successful analytical strategies. They’re concerned about loosing their competitive advantages and diluting the power of their tactics. If they have anything of true value, they usually keep this to themselves.
Increase Visibility has been ranked #1 or #2 for SEO firms from August 2008 - April of 2009 by the prestigious TopSEOs.com. The rankings are based primarily on client satisfaction and return on investment. The firm has also been honored by being placed in the top 3 in PromotionWorld’s Readers’ Choice Awards for best Search Engine Marketing (SEM) companies. So, they’re pretty good.
So, what’s the takeaway from this article? It’s that
- article writing and posting seems to work.
- article writers are doing it to promote their own website, not out of some desire to help the world
- the articles generally re-hash common knowledge
- there are some gems out there, and useful tidbits of info. But, such gems are few and far between
Lastly, if you’re going to write some content, then do us all a favor and take the time to write something good.
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