Often the best way to measure the effectiveness of a search engine marketing campaign is to figure out if it is helping your Return on Investment (ROI). The search engine optimization firm that is not concerned about your ROI can be said to have lack of focus on a successful search engine optimization process. Search Mojo, a leading search engine marketing firm has a story to tell.
Recently, Janet Driscoll Miller, a leading search engine marketing expert, announced the launch of Search Mojo, her new search engine marketing firm based in McLean, Va. In 2005, Miller founded Search Mojo to address the search engine marketing needs of businesses that yearn for results. Search Mojo specializes in natural search engine optimization and pay-per-click advertising management. Unlike most search engine marketing firms, Miller insisted that the company be driven by results — what many other agencies claimed to do, but Miller never saw come to fruition.
Before Search Mojo came into being, as the director of Internet marketing for a Northern Virginia-based online company, Miller grew frustrated after working with several search engine marketing firms. Search engine marketing was critical to the company’s success, yet the search marketing vendors she worked with were not focused on results. Miller’s own efforts proved far more successful than those of the agencies, so she decided to bring her expertise to a broader audience.
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