SEO can be defined as “all tasks necessary to improve the rankings of a website for certain keywords,” however, the term SEO is often used to describe other services related to search engines and marketing, web design, application development, content management, and branding & design services.
Many criticism and challenges are come to SEO industry about lawful and ethical way that they handled for their clients. Many SEO firms promises a whole lot… making but not very inclined to trust them. Clients who wonder about the potential for positive ROI. Where as SEO as being important and beneficial, they had doubts about whether it was worth the expense. SEO firms want 50k to optimize a site selling 19.95 merchandise.
A web design and SEO firm MWI, based in Utah, recently completed a survey asking respondents about their awareness of search engine optimization (SEO), their companies’ practices regarding it, and costs they would expect to pay for certain SEO services. But the responses are coming from both positive and negative side. The survey showed that roughly 66% of respondents’ companies had direct experience with SEO, either by doing it in-house or by hiring an outside SEO firm. 35% of the total respondents were actively engaged in an SEO campaign, and 31% had run an SEO campaign in the past but had stopped it for some reason.
There were some results that were perhaps less positive for the SEO industry. Not exactly a ray of sunshine for an industry where prices for monthly SEO services often climb to thousands, if not tens of thousands, of dollars per month. On the other hand, perhaps this is an opportunity for a low-priced SEO service provider. The respondents who said they would pay for SEO services and chose a specific price range said they would be willing to pay between $500 to $1,000 per month.
Where respondents share their feelings and experience on SEO firms, “SEO is not rocket science”, while other expressed feelings of confusion and doubt about whether SEO is effective or whether SEO firms can be trusted to work ethically. A common thread was the desire to work with SEO firms that are compensated under a “pay for performance” model. Most respondents superficial SEO as important and capable of delivering results if the right SEO firm was employed.
Overall the results are positive for lawful and ethical SEO firms. It will increase awareness, understanding, and clear value surrounding SEO services will cause growth in the industry. Firms that are unethical or do not provide true value in their services will be marginalized as the consumer becomes more savvy.