SEO News » 2008 » November


SEO can be defined as “all tasks necessary to improve the rankings of a website for certain keywords,” however, the term SEO is often used to describe other services related to search engines and marketing, web design, application development, content management, and branding & design services.

Many criticism and challenges are come to SEO industry about lawful and ethical way that they handled for their clients. Many SEO firms promises a whole lot… making but not very inclined to trust them. Clients who wonder about the potential for positive ROI. Where as SEO as being important and beneficial, they had doubts about whether it was worth the expense. SEO firms want 50k to optimize a site selling 19.95 merchandise.

A web design and SEO firm MWI, based in Utah, recently completed a survey asking respondents about their awareness of search engine optimization (SEO), their companies’ practices regarding it, and costs they would expect to pay for certain SEO services. But the responses are coming from both positive and negative side. The survey showed that roughly 66% of respondents’ companies had direct experience with SEO, either by doing it in-house or by hiring an outside SEO firm. 35% of the total respondents were actively engaged in an SEO campaign, and 31% had run an SEO campaign in the past but had stopped it for some reason.

There were some results that were perhaps less positive for the SEO industry. Not exactly a ray of sunshine for an industry where prices for monthly SEO services often climb to thousands, if not tens of thousands, of dollars per month. On the other hand, perhaps this is an opportunity for a low-priced SEO service provider. The respondents who said they would pay for SEO services and chose a specific price range said they would be willing to pay between $500 to $1,000 per month.

Where respondents share their feelings and experience on SEO firms, “SEO is not rocket science”, while other expressed feelings of confusion and doubt about whether SEO is effective or whether SEO firms can be trusted to work ethically. A common thread was the desire to work with SEO firms that are compensated under a “pay for performance” model. Most respondents superficial SEO as important and capable of delivering results if the right SEO firm was employed.
Overall the results are positive for lawful and ethical SEO firms. It will increase awareness, understanding, and clear value surrounding SEO services will cause growth in the industry. Firms that are unethical or do not provide true value in their services will be marginalized as the consumer becomes more savvy.

Search engine optimization techniques applied to marketing publicity provide a company with a major weapon to separate itself from the competition and achieve the top of the news and search engine rankings. It is based on understanding the complex, varied algorithms news and search engines such as Yahoo! And Google use to rank the relevancy of their results. Once the rules are understood, marketing publicity firms can have expertise the release to optimize results. The focus has been on optimizing the company website. But this limited view of search engine optimization hardly ever gets a company into the popular top niche of keyword search results by itself.

The news search engines are now major players in the distribution of news. According to statistics captured over the course of one month in mid-2004, over 27 million Americans searched Google and Yahoo! News for information. Combined, the two news engines outpaced CNN, the New York Times and Washington Post online news sources.

If news engines represent the possibility of an immediate response through marketing publicity and optimization, then the general” search engines present a mid-term opportunity. More importantly, these news engines allow for keyword searching and generate results in much the same way as the search engines. Therefore, an article that contains strategically placed keywords, can reach the top of news rankings.

However, news search engines naturally require that the article is timely. Thus, the release will only stay at the top of the news engine rankings for 2-4 weeks before new” news replaces it. Still, a company that can churn out a fresh, optimized news article every month can effectively stay at the top of the rankings for a very long time.

Specifically, a few leading firms are properly optimizing and distributing news and feature articles about products and vaulting their clients to the top of major news and search engine rankings in a amazingly short amount of time. The reported payoff of this new approach typically includes an immediate and significant point in website traffic, increased invite in leads and overall improvement in news and search engine results under the company’s major keywords.

Apple iPhone is presently used for search as well as guidelines and advice on approaches to integrated marketing strategies utilizing no cost or low cost to high level web site, iPhone App & Store, video, press release, social and viral techniques to maximize the power and visibility of one’s iPhone search marketing related efforts.

Now websites are still not iPhone friendly and while Flash video is the standard for online video, it cannot be viewed on an iPhone, here challenges are to making a site iPhone friendly as well as how to offer a iPhone friendly video experience to site visitors at zero cost thanks to a free YouTube mobile video feature.

Gregory Markel is one of prominent and cofounder of infuse creative expertise on search engine marketing and focused on Apple iPhone Search Engine Marketing Optimization.

He provided search marketing services, consulting, and vanguard technology to an extremely assorted variety of clients including; Pacificare, The Beatles, New Line Cinema, BBC ,Warner Bros, Gibson Musical Instruments, Sony, Led Zeppelin, Mazda, Ed Hardy, , FOX, CBS, The National Geographic Channel, , Realty Executives International.

Keywords for SEO Industry are extremely important when it comes to getting visitors. Keyword research lays down the foundation for who a company wants to see their product or service. If this step is not performed correctly a website could be attracting the wrong visitors. This new section will highly tips and tricks and what every website should and shouldn’t be doing when it comes to properly optimizing a website.

This new section of Search Engine Optimization is not just for advanced user but caters towards all audiences and large firms to educate their existing marketing departments or online marketing directors to those who have built websites to promote a new diversion.

Optimizing a website comes with a few steps. These steps are very important as they are the building blocks to an entire online marketing campaign. Search Engine Optimization Journal has recently launched a new keyword research section of this already recognized industry leading blog. This blog is designed to help educate loyal readers on all the updated information revolving around the online marketing industry. The message of this new keyword research section of the blog is simple, to only conduct the most important research in order to attract the right audience regardless of a user’s skill level As things change so quickly it is important to have a resource that aspiring online entrepreneurs can turn to and use as a guiding light .

Search Engine Optimization Journal is information from experience. Meaning the information provided in this free resource has been implemented and utilized on many different occasion. The strategies outlined in the keyword research section of Search Engine Optimization Journal are shared because it is important to have good solid knowledge spread out so that individuals are guided in the right direction and not mislead.

Now a days Link building has become such a key in the search engines. Link building is only one surface of a wide-ranging approach to search engine optimization .Search engines look at many different components when ranking a website physically and one of those components are the numbers and quality of links pointing to ones website. Over the years, many companies and organization have come up with their own versions of link building and how they offer this service to their clients. Link building service employs ethical and one way link building methods to the clients for increase their sales and achieve their goals.

Link building is truly the root of online marketing and until this changes; companies across the globe will always be searching and updating their link building services. Link building is an always changing area of marketing. It is important as a marketing firm to keep tuning and changing their link building method to keep up with the ever so changing search engines.

Brick Marketing is one of the famous website taking role for developed multidimensional, customized and blended link building strategy for each client and realized the importance of bringing a variety of plans into a proper link building campaign. These plans are not only performed on their clients but also applied to their own business practices. It has been revised this link building service in order to fully maximize their client’s expectations. It has also introduced SEO copywriting as a strategic partner to link building.

Good copy will always be true winner in the game of search engine optimization. Without copy structured for search engine optimization rankings will be very difficult to achieve.

Brick Marketing has realized this and has started to offer this in their package of services. SEO copywriting is the foundation to a successful link building campaign, without this ingredient the link building will not properly maximize its efforts to get a website ranking for specific keywords. It offers both of these services together or separately. If the copy that exists on a website is poorly structured due to lack of SEO integrated into it the search engines will have a hard time finding that particular website for chosen keywords.

An innovative, fresh, unique, new theory and approach to search engine optimization that has been developed and honed by Eric Brown, the author of a highly anticipated book titled “SEO Essentials For A Top 10 Search Engine Ranking”. He has changed the thought process of many small business website owners regarding search engine optimization and has developed a method of teaching search engine optimization SEO that is affordable and effective.

Eric Brown is neither a SEO professional nor a part of the SEO industry. He has earned an undergraduate degree in Business Administration and a graduate degree in Computer Information Science, which he used to help him start a custom software design and development company 13 years ago that he still owns and operates today along with plentiful Internet website businesses where he utilizes his talent for search engine optimization to achieve and maintain many top 10 search engine rankings for his slot of market websites.

His New theory and approach to search engine optimization SEO needed for the following reasons.

1. The current universally accepted theories regarding the operations, structure, components and utilization of search engine optimization in relation to search engines.

2. The air of mystery and secrecy that the search engine optimization industry and its professionals knowingly surround the inner workings, information and operations of search engine optimization with on a daily bases.

3. The amount of money involved regarding search engine optimization.
These factors that are in the vanguard of the problem concerning individual’s truly learning search engine optimization.

Search Engine Optimization has gone a sea change in the last two years ever since Google acquired YouTube. For example, today, video content has become a very important component of any over all search engine marketing strategy. Forrester Research lately announced that 37% of online users are now using video content regularly. No wonder then why video submission has suddenly become such as an obsession for so many search marketing companies. At the Search Engine Strategies Conference held recently, Gregory Markel, Founder/President of Infuse Creative, LLC, a full service search engine marketing company, advises Search Engine Strategies Conference attendees on how to optimize video for video search engines.

One of the leading ,founder and president of Infuse Creative company Gregory Markel having multimedia experience with such clients as CBS, (CSI), New Line Cinema, The National Geographic Channel, Fox, (The Simple Life), , (Lord of the Rings), and many others. , this will be targeting consumer content viewing opportunities through the inclusion of video search engine optimization for consumers that are looking for video search engine clips. Gregory thorough a number of important fundamentals and approaches to optimizing video for video search engines and enabling one’s video content to be more easily found for target keywords within the wildly popular video search engines.

Search Engine Strategies is the premier conference series that keeps and informed about search engine marketing and optimization issues. These events teach the ins-and-outs of search engine marketing from top experts in this field, along with information from the search engines themselves, it talks about the marketing and optimization of video content for such popular video clip search engines as YouTube, MySpace, Yahoo Video, Google Video and others.

Link building has become such an important aspect in gaining traction in the search engines. Search engines look at many different components when ranking a website organically and one of those components are the numbers and quality of links pointing to ones website. Over the years many search engine marketing companies and organization have come up with their own versions of link building and how they offer this service to their clients.

Search engine optimization firms feel that having a healthy dose of article marketing and press release marketing is the approach that is successful and will continue to be successful. Over the last few years this service has continually been tweaked and analyzed so that client’s expectations can be meet quickly and easily. Link building is truly the root of online marketing and until this changes; companies across the globe will always be searching and updating their link building services. Link building is an always changing area of marketing. It is important as a marketing firm to keep tweaking and changing their link building style to keep up with the ever so changing search engines. Expert SEO companies with latest search marketing strategies choose a blended approach in order to not corner their offerings and continue to apply the blended approach to their link building strategies.

Good copy will always be true winner in the game of search engine optimization. Without copy structured for search engine optimization rankings will be very difficult to achieve. If the copy that exists on a website is poorly structured due to lack of SEO integrated into it the search engines will have a hard time finding that particular website for chosen keywords. SEO copywriting is sometimes even more important than proper link building. SEO copywriting is the foundation to a successful link building campaign. Without this ingredient the link building will not properly maximize its efforts to get a website ranking for specific keywords.

Hence, both SEO copywriting and link building are equally important for a website to get top rankings in SERPs.

The prime reason of doing a search engine optimisation campaign is to generate revenue and improve ROI of the website. TopRank is a professional web site marketing services firm that helps companies increase leads, sales and brand visibility through integrated search engine optimization (SEO) and online public relations services.

After working with hundreds of web site marketing projects, the TopRank “Marketing for Results” methodology was developed. The Marketing for Results methodology focuses on best practices search engine optimization tactics combined with online PR information distribution to deliver measurable increases in web site traffic and online brand exposure. Companies ranging in size from a $1 billion per year International IT consulting firm to local SMB’s (small and medium sized businesses) have trusted the TopRank process for improving web site ROI performance.

TopRank expertise includes: search engine optimization, online public relations, keyword analysis, copy writing, content development, site technical analysis, code development, site architecture, usability, search engine friendly web design, submissions, PPC campaigns, visibility and ROI tracking.

The Search Engine Guys (TSEG), LLC is a high-end search engine marketing firm, specializing in placing clients at the top of major search engines through 100% legal, ethical, white-hat natural search engine optimization (NSEO), as well as increasing web presence through Pay-Per-Click (PPC) campaigns, website design, content development/copywriting, and custom video and photography solutions. This online marketing firm has recently announced the opening of a new office in Chicago, IL as part of a national expansion initiative.

Additionally, The Search Engine Guys, LLC hopes that the office will provide a valuable liaison and point of contact for both existing and potential clients. A company built on achieving concrete, sustainable, and quantifiable results, The Search Engine Guys, LLC continues to sustain successful business relationships with law firms, retailers, medical professionals, and other firms across the country. TSEG works with clients on an exclusive basis - one client per practice area, per geographic area - which ensures zero conflict of interest and a total commitment to excellence.